5 min
How new App, Down to Shop, Brings Entertainment, shopping, and Social Media together. Latitude Supercharge
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- Technology
While ads might’ve found their place on social media, commerce is hardly native in these spaces. And, despite efforts made to blend commerce with social media through the addition of shopping tags and shoppable stories, platforms like Instagram, Facebook, and Snapchat often fail to provide a place where customers make their final purchases.
Perhaps the problem lay in social media’s general approach towards commerce to begin with. While users often know they’re being advertised to on social or are at least aware of the ads in their feed, they’re not always logging onto social media platforms to specifically shop. Discover—very often so, but not always shop.
But, what if a social media platform changed things up by making the experience about shopping first instead of socializing? What if a social platform merged shopping with entertainment and then, from there, blended it all into a social experience?
That’s exactly the approach, Down To Shop (DTS)—the new social media app—takes by integrating online shopping, entertainment, and social media into one experience.
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The Latitude Supercharge series is an audio analysis of our weekly Medium & LinkedIn publication originally known as Supercharge.
Each week, the research team at Latitude looks into a topic that is directly affecting retailers and brands looking to create exceptional consumer experiences in the fast-paced world of today.
Looking to learn more? Need help with your next challenge or opportunity? We would love to chat!
Carter Jensen / Retail Innovation — cjensen@lat.co
Learn more - www.lat.co
Our Work - www.lat.co/work/
Contact - www.lat.co/contact/
While ads might’ve found their place on social media, commerce is hardly native in these spaces. And, despite efforts made to blend commerce with social media through the addition of shopping tags and shoppable stories, platforms like Instagram, Facebook, and Snapchat often fail to provide a place where customers make their final purchases.
Perhaps the problem lay in social media’s general approach towards commerce to begin with. While users often know they’re being advertised to on social or are at least aware of the ads in their feed, they’re not always logging onto social media platforms to specifically shop. Discover—very often so, but not always shop.
But, what if a social media platform changed things up by making the experience about shopping first instead of socializing? What if a social platform merged shopping with entertainment and then, from there, blended it all into a social experience?
That’s exactly the approach, Down To Shop (DTS)—the new social media app—takes by integrating online shopping, entertainment, and social media into one experience.
-------
The Latitude Supercharge series is an audio analysis of our weekly Medium & LinkedIn publication originally known as Supercharge.
Each week, the research team at Latitude looks into a topic that is directly affecting retailers and brands looking to create exceptional consumer experiences in the fast-paced world of today.
Looking to learn more? Need help with your next challenge or opportunity? We would love to chat!
Carter Jensen / Retail Innovation — cjensen@lat.co
Learn more - www.lat.co
Our Work - www.lat.co/work/
Contact - www.lat.co/contact/
5 min