It's All In The Plan - The event management podcast Ashley Garlick
-
- Business
The fortnightly podcast designed for event management students. Each episode explores important event-related concepts with leading industry and academic figures.
-
Talking strategy with IHG
This special episode explores hotel strategy with Sophie Cornelisse, Director of Luxury Strategy for IHG Hotels and Resorts.
-
Emergency planning for events
Emergency plans form a vital part of any event, despite the hope that they will never actually be needed. In this episode, I explore emergency planning with Andy Wapling, Regional Head of Emergency Preparedness, Resilience and Response for NHS England, and Special Inspector Alex Davies of the Metropolitan Police Service.
-
Permissions and licenses with Katherine Eaton
Getting permission for your event can be a complex and time-consuming process. In this episode, we explore the variety of different permissions you might need with Katherine Eaton, Special Projects Lead for Westminster City Council. As well as the process of seeking permission, we consider the different stakeholders you need to work with and some of the ways you can coordinate the key people involved.
-
Marketing in an events world
This episode explores the role of marketing and PR in events with the author of Events Marketing Management: A consumer perspective, Ivna Reic, and independent marketing practitioner Madeline Edmonds-Brown. During our conversation, we consider the relationship between the event plan and the marketing plan, the role of digital versus traditional channels, how PR can be used as part of marketing, and the nature of influencers as a marketing tool.
-
Bringing an event to life with Jack Morton
This episode explores taking an event from a brief to real life with two experienced Jack Morton Worldwide Executive Producers. Emma Wilson and Cat Fortune take us through the process of building an event from an idea to execution and beyond. They share the importance of team casting, the skills that make them effective, and how to make sure events stay on budget.
-
Bidding and the client relationship with Jack Morton Worldwide
This episode explores the event bidding process and managing client relationships with Caspar Mason, Creative Strategy Director, and Caroline Wurfbain, Head of Client Relationships, from Jack Morton Worldwide. Caspar and Caroline share more than two decades of experience working for one of the most successful brand experience agencies in the world.