24 episodes

Meta’s products, Facebook, Instagram, WhatsApp and Messenger have become an increasingly important growth channel for businesses today.

Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities?

Our goal with the Meta Business, Innovation & Technology Podcast is to bring you conversations and insights from industry leaders. We discuss emerging trends and extract their strategies for using Meta as a growth lever.

On the show we cover 3 primary content tracks:

Growth - How businesses can leverage the Meta platform and partners to grow

Leadership - Gain insight from leaders at Meta and other Fortune 500 businesses on how to make informative and strategic business decisions

Diversity - Conversations on how businesses are cultivating Diversity, Equity, & Inclusion as levers to increase impact

Created by the Meta Business Engineering team, this podcast gives you a behind the scenes view at how businesses are driving growth through Meta’s platform today.

Meta Business, Innovation and Technology Podcast Meta

    • Technology

Meta’s products, Facebook, Instagram, WhatsApp and Messenger have become an increasingly important growth channel for businesses today.

Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities?

Our goal with the Meta Business, Innovation & Technology Podcast is to bring you conversations and insights from industry leaders. We discuss emerging trends and extract their strategies for using Meta as a growth lever.

On the show we cover 3 primary content tracks:

Growth - How businesses can leverage the Meta platform and partners to grow

Leadership - Gain insight from leaders at Meta and other Fortune 500 businesses on how to make informative and strategic business decisions

Diversity - Conversations on how businesses are cultivating Diversity, Equity, & Inclusion as levers to increase impact

Created by the Meta Business Engineering team, this podcast gives you a behind the scenes view at how businesses are driving growth through Meta’s platform today.

    Growth - Business and Educational Opportunities in the Developing Metaverse, Part 2

    Growth - Business and Educational Opportunities in the Developing Metaverse, Part 2

    This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta. 
     
    The guests discuss the impact that millennials are having on the Metaverse, particularly remix and gaming culture. Sharing aspects of both can welcome and invite more people to share their lives in a digital format. This also implies that companies are paying attention to trends and creating experiences that engage current users and attract new users. Ziad notes that opportunities in the Metaverse await every industry and right now is an excellent time to seize first-mover advantage. 
     
    The guests also discuss the promise of closer family, education, and business connections, despite vast distances between parties, as well as the possibilities of new technologies that can take Metaverse users beyond using headsets.
     
    After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv for your own gameplay and Capgemini Invent to learn about the many services it offers. 

    • 25 min
    Growth - Business and Educational Opportunities in the Developing Metaverse, Part 1

    Growth - Business and Educational Opportunities in the Developing Metaverse, Part 1

    This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta. 
     
    The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms like Medal.tv are part of a digital life that individuals are beginning to care more and more about (and are willing and able to share only digitally). Whether they do so under their own name, via a pseudonym, or anonymously, is also an open question, but one that points to a more important truth: everyone has an opportunity in the Metaverse because it is a great leveler, allowing you to be judged on what you do instead of who you are.
     
    The guests also discuss the opportunities for more immersive experiences and that there will likely have to be a next-generation technology advance to accommodate all the features and possibilities to come. As more people are willing to experiment and invest in the Metaverse, a strategic economic shift will happen that will provide value in every sector.
     
    After you listen, connect with podcast host Jordan Rogers-Smith and guests Pim de Witte, Elizabeth Kiehner, and Ziad Traboulsi on LinkedIn. You can also visit Medal.tv to use for your own gameplay or Capgemini Invent to learn about the many services they offer. 

    • 25 min
    Leadership - Digital Transformation for the B2B Customer Experience, Part 2

    Leadership - Digital Transformation for the B2B Customer Experience, Part 2

    This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.
     
    The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcoming resistance to technological change from employees. This includes skepticism about VR technology and other digital tools like Portal, which can really help to bridge the gap of vast distances between team members.
     
    The guests also discuss the idea that widespread remote work is probably here to stay. That, however, also offers opportunities for staff to get together physically in different situations in order to work together and build camaraderie. Those closer teams can in turn do a better job of creating a customer-centric culture—one that meets the needs of those customers who want a seamless experience from the first touchpoint all the way through.

    After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business.

    • 22 min
    Leadership - Digital Transformation for the B2B Customer Experience

    Leadership - Digital Transformation for the B2B Customer Experience

    This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.
     
    The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of traditional email to the agility necessary for businesses of any size to keep up with the changing complexities of the marketplace. Platforms like Salesforce assist businesses in meeting customers where they are, using the methods they are most engaged in.
     
    The guests build on the question of agility by discussing “microwave customers” (they want it hot and now) and how seamless integrations and one-click capture of data are key to making sure customers stay with the messaging that brands are offering.
     
    After you listen, connect with podcast host Jordan Rogers-Smith and guests Ben Howell, Julie Cullinane, and Ish Davis on LinkedIn. Visit Salesforce.com to learn more about how it can accelerate your business. 

    • 19 min
    Growth - Building the Future Through Technology Partnerships

    Growth - Building the Future Through Technology Partnerships

    This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America.
     
    Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for many years has recently become large-scale change, opening people to all sorts of possibilities. Yet even as these possibilities open up, Ralph maintains it’s more important than ever to be intentional about the applications that companies are building in the Metaverse. That intentionality will drive design.
     
    Janet makes some allusions to the experience that Samsung is currently building in the Metaverse (and hopes to open to the public later this year) and indicates that she shares Ralph’s intention-driven thinking. One of Samsung’s big wins recently has been in using new media to push a new product and in Janet’s discussion with Jonathan, she shares why storytelling is so important.

    After you listen, connect with podcast host Jonathan Kratz and guests Ralph Pardo and Janet Lee on LinkedIn. You can also visit Hearts & Science to learn the latest about branding and the Samsung Newsroom for the latest on mobile experiences.

    • 38 min
    Diversity - NFTs — The New Frontier for Social Impact, Part 2

    Diversity - NFTs — The New Frontier for Social Impact, Part 2

    What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta’s Madeline Lieber and Renfei Zou to continue their discussion on NFTs.
     
    Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption, including ease of use and scalable tactical learning. They explore ways the Metaverse can help creators succeed and what applications NFTs could have in the Metaverse.
     
    You’ll learn how projects like Women Rise NFT build communities through education, how augmented reality and other technologies will lead to new NFT use cases, and the transformational financial impact one set of NFTs can have for one student.
    If you skipped it, be sure to go back and listen to [Part 1]. After you listen, connect with podcast host Jessica Liao and guests Maliha Abidi, Elissa Maercklein, Madeline Lieber, and Renfei Zou on LinkedIn.
    Learn more about Maliha’s unique NFT project by visiting WomenRise.art. Begin your journey into the Metaverse here.

    • 36 min

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