Podcasting Smarter Podbean

In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all.
Norma Jean Belenky, the Head of Events at Podbean, hosts this virtual event with Podcast Specialist Roni Gosch and Director of Content, John Kiernan where we have a lively discussion on the tools that Podbean has built into the platform with our different plans.  
Learn about Podbean's unlimited audio plan, unlimited storage, unmetered bandwidth, and the benefits of having a professional podcast website. Discover how to utilize Podbean's monetization tools, including dynamic ad insertion (DAI) and the ads marketplace, to grow and monetize your podcast effectively.
"And you can also list your podcast (on the ads marketplace.) You can say, hey, you know, I'm getting a few thousand downloads a month, 10,000 downloads a month, however many you're getting. And you can list your, your podcast on the ads marketplace. It's really easy. " - Norma Jean Belenky, Head of Events
Whether you're a seasoned podcaster or just starting, this episode provides valuable insights and practical tips to help you maximize your podcast's potential.
Here are the main takeaways of today's episode:

Learn about Podbean's premium tools to elevate your podcasting game.


Monetize your podcast and turn your passion into profit.


Master the art of podcasting smarter with live stream sessions.


Implement dynamic ad insertion for a more engaging podcast experience.


Create successful podcast ad campaigns to maximize your revenue potential.


The key moments in this episode are:
00:00:30 - Unlocking Podbean's Premium Tools 00:03:20 - Overview of Podbean's Plans 00:07:01 - Importance of Podcast Website and Distribution 00:11:27 - Simplifying Podcast Setup and Launch 00:12:55 - Understanding Podbean's Basic Plan 00:14:15 - Monetization Tools and Unlimited Bandwidth 00:15:22 - Ads Marketplace Features 00:16:54 - Promoting and Monetizing Podcasts 00:18:24 - Accessing Ads Marketplace

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=1zvOaXj-ghw 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:


Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, inspire and celebrate two centuries of life-saving operations.
 

Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers.
Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine. 
"The measure of success for 200 voices is the number of people who stop you or go, I heard that. What an incredible story. Or I listened to this person. I never knew that about them." - Dan Holland, Adventurous Audio
This episode also features the heartwarming story of Doug Grant, a volunteer whose family has served the RNLI for over 124 years, highlighting multi-generational volunteerism and the strong bond created during their time of shared service. Throughout the episode, you are given an in-depth view into the RNLI’s history, it's symbol of hope and resilience, and the core human values it embodies.
Tune in for a narrative that transcends ordinary storytelling and lays bare the emotional core of human experience, setting an example of compassion and dedication to community service.
Here are the main takeaways of today's episode:

Discover the captivating story of RNLI's 200th anniversary celebration and the impact of their lifesaving work.


Master the art of effective podcasting for non-profits and amplify your organization's message to a broader audience.


Unleash the power of a digital content hub to streamline your organization's communication and engagement efforts.


Engage and connect with your audience through compelling branded podcasts that leave a lasting impression.


Learn how the RNLI has preserved their organization's rich history and heritage through the captivating medium of digital audio, ensuring its legacy lives on.


The key moments in this episode are:
00:00:28 - Utilizing the Podcast in Marketing Strategy 00:01:36 - Importance of Embedded Players and Web Presence 00:04:47 - Podcast Complementing Digital Strategy 00:08:07 - Standout Episodes and Impact on Brand 00:14:32 - The Power of Storytelling 00:15:32 - Impact of Branded Podcasting 00:17:40 - Effective Techniques of Podcasting 00:18:23 - Contributions to the History of the Brand 00:19:51 - The Measure of Success

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLIYouTube: www.YouTube.com/RNLI
Twitter/X: www.X.com/rnli   @RNLITT: www.TikTok.com/@RNLI LinkedIn: www.linkedin.com/RNLI 
 
Adventurous Audio
Website https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ 
 
About us:

Podcasting Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podca

In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI).

We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast.
Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision.
"200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution
Dan shares fascinating behind-the-scenes tales of the production, expounding on the strategies he used to encourage guests to open up and how he crafted narratives that resonated with the audience. You will be inspired by the remarkable feats achieved by Adventurous Audio in accomplishing this grand task with limited resources.
Explore the methods used by Adventurous Audio in blending branding strategies with storytelling and music to construct a podcast that splendidly celebrates RNLI's legacy. This episode is packed with insightful lessons for your podcasting journey, offering a peek into how you can make your podcast smarter and more engaging.
Immerse yourselves in this engaging conversation revealing how Adventurous Audio connects with varied branded podcasts, while maintaining the authenticity of the brands, their stories, and their audiences. Learn about the process of translating a brand's core message into a wider public domain, highlighting the importance of maintaining relevance.
Here are the main takeaways of today's episode:

Discover the secrets to starting a branded podcast that stands out from the crowd.


Learn how to capture captivating stories through expert audio production techniques.


Understand the crucial role of music in creating an immersive and unforgettable podcast experience.


Engage your audience on a deeper level by utilizing the power of familiar voices in your podcast.


Explore effective strategies for building a podcast that fosters genuine community engagement and connection.


The key moments in this episode are:
00:00:26 - Origin of the 200 Voices Podcast and 200 Episodes00:02:39 - Selecting Guests for the Podcast 00:04:13 - Production Expertise and Storytelling 00:09:00 - Aligning Personal Purpose with the Project 00:13:00 - Creating Structure for 200 Episodes 00:13:32 - Promoting High-profile Names 00:15:08 - Narrative Arc and Sound Design 00:16:10 - Creatively Expressing Brand Identity

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLIYouTube: www.YouTube.com/RNLI
Twitter/X: www.X.com/rnli   @RNLITT: www.TikTok.com/@RNLI LinkedIn: www.linkedin.com/RNLI 
 
Adventurous Audio
Website https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ 
 
About us:

Podcasting Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to star

In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands.
"The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio
In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization.
Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts.
Here are the main takeaways of today's episode:

Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.


Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.


Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.


Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.


The key moments in this episode are:00:00:01 - Introducing the RNLI and 200 Voices Podcast 00:05:20 - Impact of 200 Voices on the Community 00:08:08 - The Power of Storytelling 00:12:08 - The Immersive Experience of Podcasting

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLIYouTube: www.YouTube.com/RNLI
Twitter/X: www.X.com/rnli   @RNLITT: www.TikTok.com/@RNLI LinkedIn: www.linkedin.com/RNLI 
 
Adventurous Audio
Website https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ 
 
About us:

Podcasting Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:


Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan.
This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success.
Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach.
As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms.
"Go hard on your niche. Commit to the bit. Those are your people. Right? Those are your audience. Those are your true fans. That's your true community." - John Kiernan
This episode also offers tips on how to take your podcast to the next level with strong content strategies, recording insights, and an engaging podcasting environment. From the intricacies of poll creation to managing successful recordings and encouraging guest interaction, we cover it all.
Besides discussing the importance of a well-balanced podcast structure, we also delve into ensuring valuable content delivery and maintaining a dynamic environment. Our team also directs you towards valuable resources like the Podbean Academy, equipped with comprehensive learning materials for enhancing your podcasting skills.
Here are the main takeaways of today's episode:

Mastering Niche Podcast Marketing: Uncover the key strategies to stand out in a crowded podcasting landscape and attract your ideal listeners.


Building an Engaging Podcast Community: Learn how to foster a thriving and interactive community around your podcast, keeping your audience engaged and connected.


Crafting Compelling Podcast Clips: Discover the art of planning and creating captivating podcast clips that grab attention and entice listeners to tune in for more.


Organizing Impactful Podcast Interviews: Unlock the secrets to hosting captivating interviews that captivate your audience and leave a lasting impression.


Growing Your Podcast Through Guest Interaction: Explore how guest interaction can elevate your podcast's reach and engagement, leading to substantial listener growth.


The key moments in this episode are:
00:00:26 - Strategies for Engaging Niche Audiences 00:08:33 - Building an Engaged Listener Base 00:10:33 - Content Planning for Shareable Clips 00:11:55 - Importance of Video in Podcasting Strategy 00:13:42 - Creating Engaging Clips 00:15:26 - Organizing Interviews and Q&A Sessions 00:19:10 - Creating Value and Engagement 00:22:38 - Upcoming Events and Podcast Growth

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=GxSJeWFoVSw 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:


Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebo

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for bootstrapping your podcast, Podbean swag and how to pace and communicating interview styles and preferences.  
We highlight the capabilities of the Podbean app for recording and live streaming directly from a smartphone, emphasizing the value of utilizing available tools to their fullest. 
"You don't have to have hundreds or thousands of dollars to start. You just have to start. I think starting is the hardest thing. So don't let maybe the lack of funds or the lack of whatever you're able to start with stop you because literally with the Podbean app, we have an app where you can record and edit and publish directly from your phone from a free app. You can get started today." - Norma Jean Belenky
We also highlight the significance of podcast merchandise and discuss effective ways for you to whip up your own custom podcast merchandise revealing exciting upcoming plans for the Podbean booth, including unique branded content designed by our team.
Roni also shares their expertise on podcast merchandise, taking us through some of the coolest merch items we've had on offer with a glimpse into the creative process behind Podbean's unique limited-edition stickers.  
This episode provides invaluable insights into the art of conversation redirection in podcasting. Learn subtle techniques for expanding upon briefly touched topics without coming across as impolite. Discover how to create the perfect tone for your show, keep your conversations engaging, and when to confidently jump into the conversation. We also cover options for multi-person hosts and the use of visual cues in video podcasting.
Whether you're a fan seeking Podbean merch, a podcaster hoping to master the art of interviewing, or just someone interested in the podcast production process, this is an informative and engaging listen with something for everyone.
Here are the main takeaways of today's episode:

Discover cost-effective strategies to launch your podcast and make an impact in the podcasting world.


Learn how to leverage the Podbean app for seamless and professional podcasting experience.


Uncover the best microphones tailored to beginner podcasters for top-notch audio quality without breaking the bank.


Master the art of podcasting with zero budget and still reach and engage a wide audience.


Explore techniques to captivate and retain your podcast audience, making your episodes unmissable and highly engaging.


The key moments in this episode are:
00:00:27 - Starting a Podcast with Zero Revenue 00:03:00 - Podcasting with Zero Budget Strategy 00:07:16 - Importance of Engaging Content 00:10:54 - Getting Podbean Merchandise 00:12:28 - Tips for redirecting conversations 00:14:19 - Providing structure to interviews 00:16:29 - Balancing interview structure and spontaneity 00:18:35 - Communicating interview style preferences

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=GxSJeWFoVSw 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:


Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagr