107 episodes
Product Marketing Life Product Marketing Alliance
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- Business
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
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Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files
In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.
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Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy
In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.
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“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM
In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.
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Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.
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Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle
Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup.
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From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways
Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe.