Productized Productized Podcast

We're here with Rafael Daron, CEO of Tog Lab, to explore the dynamic landscape of entrepreneurship, design, and innovation consulting. Rafael brings a wealth of knowledge on product management, sharing his insights on the crucial processes of product validation, problem discovery, and product experimentation.

Explore the importance of design methodologies in product management, the impact of cultural exchange and remote collaboration in digital product development, and the significance of personal and professional growth. Tune in for a dynamic discussion on these critical topics shaping innovation and product management.

This Episode's Topics:
- Entrepreneurship & Startups
- Product Validation & Experimentation
- Educational Impact
- Design Methodologies
- Cultural Exchange & Collaboration
- Personal & Professional Growth


Where to find Rafael:
LinkedIn: https://www.linkedin.com/in/rafaeldaron/

Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/

Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

João Moita's inspiring journey from aerospace engineer to product management leader and becoming a founder of Product Weekend. Discover how João's early influences, diverse interests, and curiosity shaped his career. Learn about the importance of a supportive community for product managers, the expansion of Product Weekend across Europe, and the impact of these events on careers and personal relationships.

We discover the emerging significance of psychological safety in product management and the role of AI and no-code tools in product creation. Get a sneak peek into the upcoming Product Weekend Retreat, focusing on leadership challenges and personal growth. João emphasizes the importance of community and authentic connections in product management.

This Episode's Topics:
- Early Influences and Academic Pursuits
- Motivation Behind Product Weekend
- Expansion and Evolution of Product Weekend
- Expanding Product Weekend to New Locations
- The Impact of Product Weekend and the Emergence of Psychological Safety
- The Future of Product Management: AI, No-Code, and New Product Builders
- The Product Weekend Retreat: Fostering Leadership and Personal Development
- The Importance of Community in Product Management
- Continuous Learning and Development in the Product Management Field


Where to find João:
LinkedIn: https://www.linkedin.com/in/joaomoita/

Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/

Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap between expected and delivered value. He suggests conducting a value gap analysis through customer interviews to bridge the gap. Finally, he briefly mentions the different types of feature packages that companies can have.

Aggelos and Margarida discuss different types of packaging in B2B SaaS, including category packages, segmented packages, and the popular 'good, better, best' model. They also emphasize the importance of defining a value metric and testing prices. Aggelos shares his insights on connecting psychotherapy to B2B leadership and the need for more authenticity and vulnerability in the industry.

This Episode's Topics:
- What should companies focus on early-stage
- Positioning and understanding the value gap
- Different types of feature packages
- The 'good, better, best' model
- Defining a value metric is crucial for pricing and packaging
- Testing prices and packages
- Connecting psychotherapy to B2B leadership
- Authenticity and vulnerability in the B2B industry




Where to find Aggelos Mouzakitis:
LinkedIn: https://www.linkedin.com/in/aggelos-mouzakitis-b2b-saas-plg-pricing/

Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/

Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

In this insightful episode, we sit down with Victoria Sheer, Product Transformation Lead at Aldi, to delve into the critical role of product management within organizations. Victoria shares her expertise in building robust product strategies using OKRs (Objectives and Key Results) and underscores the necessity of having a clear strategy, making data-driven decisions, and fostering effective collaboration across teams.

Throughout the conversation, Victoria sheds light on the common challenges faced by product managers, including issues of empowerment and managing stakeholders.

Join us for an engaging discussion filled with practical insights and valuable takeaways for anyone involved in product management or looking to enhance their strategic approach.


This Episode's Topics:

- The role of product management in organizations
- Building product strategies with OKRs
- Importance of clear strategy and data-driven decisions
- Effective collaboration between teams
- Challenges faced by product managers



Where to find Victoria Sheer:
LinkedIn: https://www.linkedin.com/in/victoriasheer

Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/

Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

His main driver is bringing value in everything he does. He realized early on his career that he wanted to have a bigger impact and be more involved in decision-making. Listen to this episode to find out how to have the courage to give yourself a chance, go with the strategy - fail fast and start the journey towards happy life.

A dynamic leader known for his work at Amazon and his entrepreneurial ventures, Sergiu Lazar Anglescu, shares his journey and how his background shaped his career. He discusses his experience at Amazon, where he implemented significant innovations in customer service. Sergiu also talks about his project, Jungle Retreats, which organizes retreats for professionals to help them identify what makes them happy and build a career around it. Sergiu Lazar and Andre Marquet discuss the importance of psychological safety in product teams and the challenges of creating a psychologically safe environment in companies. They also talk about the founding of Product Weekend and the framework they developed to cultivate psychological safety. Sergiu shares advice for aspiring leaders in technology and operations.

This Episode's Topics:
- Career Journey: experience and innovations at Amazon in customer service- Entrepreneurial Ventures- Creation of Jungle Retreats to aid professionals in finding career happiness- Product Weekend Inception- Psychological Safety in Product Teams: importance and challenges- Framework Development- Leadership Advice





Where to find Sergiu:
LinkedIn: https://www.linkedin.com/in/sergiu-lazar/

Where to find us:
Website: https://productized.co/
Community: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/

Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/

Explore the dynamic world of agency productivity and culture transformation with insights from a seasoned expert in the field, Jack Skeels.

Delve into the challenges faced by agencies and discover innovative strategies for enhancing productivity and fostering a thriving team culture. Skeels emphasizes the importance of managers doing less managing and focuses on providing teams with the information they need to succeed. Join us as we uncover the keys to success in the fast-paced agency environment, offering actionable advice and real-world examples. Whether you're an agency professional or simply curious about agile methodologies, this podcast promises valuable insights and inspiration for driving positive change in your organization.

Jack Skeels, CEO and founder of Agency Agile. From his early days at Rand Corporation to his current leadership role at Agency Agile, Jack shares his remarkable journey and insights into improving agency productivity and culture. With a unique blend of traditional agile methods and team empowerment models.

This Episode's Topics:
- Jack Skeels' journey from Rand Corporation to Agency Agile
- The genesis of Agency Agile and its mission to improve agency productivity and culture
- Key insights from Jack's book "Unmanaged" and practical strategies for enhancing productivity and happiness in organizations
- Jack's entrepreneurial ventures, including the development of Snoot Nasal Cleanser
- Lessons learned from Jack's diverse career in tech startups, major consulting gigs, and more


Where to find Jack:
LinkedIn: https://www.linkedin.com/in/jackaskeels/

Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/

Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/