Screw It Just Do It with Alex Chisnall Alex Chisnall

Ever wondered what goes into creating the trailers for Steven Bartlett's Diary of a CEO podcast? This week, we get an exclusive behind-the-scenes look with Anthony Smith, the man responsible for those compelling visual narratives. Anthony shares his experiences, challenges, and the creative decisions that have contributed to the podcast's success. If you're interested in storytelling, videography, or digital media, this episode is a must-listen. Tune in to learn from one of the best in the business.


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In the first of our brand new Screw It Just Do It Sessions, I sit down with John Caudwell, founder of Phones4u, renowned entrepreneur and philanthropist.

John shares a compelling story from his childhood about overcoming bullying and how these early experiences shaped his drive to succeed. He recounts a memorable incident at a caravan site, where he turned a bullying challenge into a moment of triumph, demonstrating his early resilience and determination.

John’s candid reflections provide valuable insights into developing mental toughness and the importance of turning adversity into strength. Tune in to learn how these formative experiences played a crucial role in John's journey from a bullied child to a successful business magnate. This episode is packed with lessons on resilience, perseverance, and the relentless pursuit of success.


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In this episode, I sit down with Timo Mullen and Karl Read, the dynamic duo behind FoamLife, a sustainably focused flip-flop brand that has been making waves since its inception during the lockdown.

Timo, with his rich background in sales and brand building, and Karl, the creative force behind FoamLife, share their journey of starting a business amidst a global pandemic. From choosing flip-flops as their niche to emphasising accessibility, sustainability, comfort, and cost-effectiveness as their brand's core pillars, they walk us through the challenges and triumphs of setting up production during uncertain times.

We discuss how COVID-19 inadvertently boosted their retail business, the strategic move to look at investors, and their vision of living the FoamLife ethos. Plus, we dive into their goal of penetrating the global market and achieving B-Corp certification.

Tune in for an inspiring conversation that's packed with practical advice and entrepreneurial spirit.


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In this episode, I sit down with Matthew Mills, the CEO of Deliciously Ella. What started as a simple recipe website has blossomed into a comprehensive plant-based food and wellness platform, encompassing a restaurant, a range of food products, an app, bestselling books, and a highly engaged social media community.

Matthew shares his insights on the importance of combining diverse skill sets to achieve business success. We dive into the early days of Deliciously Ella, discussing how intuition often guides initial business decisions, and how crucial data becomes as the business grows. Matthew also highlights the significance of having a diversified cash flow and a resilient business model, ensuring the company isn't easily toppled by unforeseen events.

Join us as we explore Matthew's philosophy on building a brand with staying power, the careful balance between growth and stability, and the lessons learned from scaling Deliciously Ella from a blog to a beloved household name.


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In this episode, join us as I sit down with David Haze, a man who transformed his personal turmoil into a series of world-record adventures.

David shares his story from hitting rock bottom, including years in jail and battling addiction, to finding solace and freedom atop a paddleboard. Discover how embracing the spirit of adventure and the lessons from 'The Chimp Paradox' & David Goggins empowered him to not only rebuild his life but also to inspire others to push their boundaries.

Whether it’s racing through rivers or touring untouched terrains, David exemplifies how every setback is a setup for a remarkable comeback. Don't miss out on hearing how David is now striving towards pioneering efforts in eco-conscious exploration and has been recognised as the Ocean Activist of the Year.

Tune in to hear a story of redemption, resilience, and the relentless pursuit of adventure.


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This week, I chat to Mike Beaton, a distinguished Royal Marine turned nutrition expert and endurance athlete. From the rigorous training grounds of the Royal Marines to challenging the limits in Ironman competitions, Mike has not only represented Great Britain seven times but has also been honoured with an MBE for his significant contributions to health and nutrition.

In this episode, Mike shares his early childhood experiences, the pivotal moment he decided to join the Marines, and how these experiences shaped his unique "recipe for success." We'll explore his journey to receiving the prestigious MBE, his passion for educating the youth about diet and nutrition, and his rigorous training regimen that balances a demanding career with family life.

Discover how Mike's military discipline transformed into his approach to endurance sports and nutrition, making him a revered figure in both fields. Whether you’re a budding athlete, a nutritional enthusiast, or someone looking for inspiration to push your limits, Mike's insights offer invaluable lessons in resilience and dedication.

This episode is a must-listen for anyone interested in the military world, sports endurance, and nutritional wisdom.


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Send in a voice message: https://podcasters.spotify.com/pod/show/alex-chisnall2/message