Selling AV — rAVe [Publications] rAVe [Publications]
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- Technology
Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. Listen to this short 5 minute podcast as Mark gives you pointers on the art of making the sale in the Audio Visual industry!
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Selling AV — Episode 104: Enough With About Us
This week I’m in flooding social media with a rant in a common way everyone starts their presentations. Click play to hear why you should never start a meeting with your “About Us” slide.
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Selling AV — Episode 103: Don’t be Over Prepared
Big meetings can be nerve-wracking, and it’s tempting to plan your responses down to the letter. This week I talk about the difference between being prepared and being scripted.
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Selling AV — Episode 102: The Bouncy Ball
Sometimes we need to leave tech speak behind and adopt analogies that everyone can understand. Today I offer a fun way to talk about audio.
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Selling AV — Episode 101: Responsiveness
Seeing that this episode is 101, I thought I’d go back to basics. Responsiveness is the stone in your sling that will help defeat Goliath.
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Selling AV — Episode 100: Connection
When meeting with a client, not all roads have to lead back to your product or service. In this episode, I talk about how connection may be a more realistic and valuable goal for your meeting than a PO.
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Selling AV — Episode 99: Failure to Communicate
AV is an industry built around communication, but often times we fail to communicate or even understand our true value proposition. Listen to this episode to find out what we should be communicating to our clients.