22 min
The Secrets of Brands Winning at Digital Marketing Gartner ThinkCast
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- Technology
In the noisy world of digital marketing, what can catapult a brand to "genius" status?
Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.
Dig Deeper
Download Now: Digital Marketing Excellence in Action: See the Standout Performers
https://gtnr.it/43E4LEW
Learn More: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing
https://gtnr.it/3PGkKfI
In the noisy world of digital marketing, what can catapult a brand to "genius" status?
Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.
Dig Deeper
Download Now: Digital Marketing Excellence in Action: See the Standout Performers
https://gtnr.it/43E4LEW
Learn More: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing
https://gtnr.it/3PGkKfI
22 min