45 episodes
Think with Google Firestarters Think with Google
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- Business
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.
Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3
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'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi
Are PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at the heart of effective PR and advertising, the power of an earned-first mindset, and why the best ideas come from operating in the jungle, not the zoo.
Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt
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“Great advertising is just a matter of taste”, says M&C Saatchi’s Sophie Lewis
All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real impact, how advertisers should think outside of their bubble, and why she has 64,000 photos on her phone.
Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt -
Jason Oke, Global Client President at Dentsu on getting great advertising ideas made
How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more confident.
Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt -
The secrets of successful marketing transformation with Alison Orsi
Marketing is the mortar that holds any business together, says marketing transformation consultant and former IBM CMO Alison Orsi. Tune in for her insights on mastering the art of customer experience, breaking down the silo mentality and fostering collaboration across teams.
Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt
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The aesthetics of persuasion by design consultant Andy Cowles
How do you capture someone’s attention in under 3 seconds? Listen to design consultant and former creative director of Rolling Stone, Andy Cowles, on the art of effective visual communication and why the role of design is so often misunderstood.
Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt -
"What kind of visionary do you want to be?" with Adah Parris
How do you create a community and maintain a culture in the digital age? Listen to futurist, tech visionary, artist, and activist Adah Parris on why we need a more thoughtful, holistic, and sensory approach to technology.
Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt