283 episodes

Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business.

I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.

It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.

6-Figure Secrets Allison Hardy

    • Business

Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business.

I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.

It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.

    EP 383 | Non-email automations

    EP 383 | Non-email automations

    What’s something that you’re doing that pulls a ton of your time? Can you systemize it? Can you automate it?

    In order to answer your questions about what I automate in my business, I was challenged to think about my business and what automation systems I have outside of my automated emails.

    It is my goal that what I share in this episode will help you think of an automation that you are going to try in your business to buy back your time, make something easier for you, or make your communication more streamlined.  I find that hearing what other people do, even if it doesn’t directly apply to my business, gives me ideas and I can take that idea and run with it. So I hope that this episode can do that for you!

    TAKEAWAYS:
    Use Many Chat to automate or start DM conversations. Many Chat allows auto responses and links to be sent in real time so the conversion rate is higher. It also gives amazing market research and frees up my time by not making me feel like I have to be on Instagram all the time. Use a bundle auto responder. To be a part of my bundles, people must send in an application. What I was doing was a very timely process so I added Zapier to connect my Google Forms to my ConvertKit, and automate my process. This allowed for the application form to be filled out and then automatically put it in my email marketing software for me, which made a huge difference in gaining back time. Every single day I use Meta Ad. Yes, this is an investment, but it is producing sales and leads every single day. I can choose to lower ad spend or ramp it up, but it buys back time and produces sales, so it’s worth it to me!RESOURCES:

    Check out the blog post that goes along with this episode for additional resources

    Listen to the 3 email automations all coaches and experts need episode

    Listen to the Pinned posts and Many chat episode

    Listen to the My Meta Ads strategy episode

    Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com

    • 22 min
    EP 382 | Making your money work FOR you featuring Penelope Jane Smith

    EP 382 | Making your money work FOR you featuring Penelope Jane Smith

    Penelope Jane Smith is the premier financial freedom mentor for entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is to support entrepreneurs to become financially free in 5 years or less with $10,000+ per month in passive income so they don’t have to depend on their business, a job, a partner, the government, or anyone else for money.

    TAKEAWAYS:
    Shift your money mindset. People sometimes become too focused on the income side of their business thinking they just want to make more money or hit 6 figures in their business. More income is great, but you want to change your mind from supporting yourself to creating wealth and financial freedom. Create a vehicle for money growth. Instead of staying in the “make money world”, trade it for the “grow money world”. Make the money work for you instead of you working for the money. One way to do this is investments. We discuss a couple ways to do this in the podcast episode. Have the right money systems. It doesn’t matter your income or profession, if you have the right money systems, you can set yourself up for financial freedom. One tip to do this, is to actively save your money. You can even set it up so that the money you want to save transfers automatically to some sort of savings account. RESOURCES:

    Visit the blog post that goes along with this episode for more resources

    Download Penelope’s The Financial Freedom Formula eBook, where you’ll discover exactly what it will take for you to become financially free, the two types of passive income, and how to get more of each!

    Grab your FREE ticket to Financial Freedom 101, Penelope’s signature virtual event

    Grab a seat in the upcoming Sell on Autopilot Masterclass

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com

    • 22 min
    EP 381 | My Meta Ads strategy

    EP 381 | My Meta Ads strategy

    I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram.

    If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of an audience that you otherwise might not have organically. 

    TAKEAWAYS:

    There are three components of Meta Ads and the creative part is really important because it’s the most obvious thing people see. Your goal is to stop someone’s scroll, so be strategic about what video or image you put with your ad. Use different types of ad strategies. I always have 3 different types of ads running: A warm audience, a warm-ish audience, and a cold audience. People get stuck in this idea that Meta Ads have to be to a cold audience, but you can send them to your warm audience as well. Don’t be afraid to start investing in ads. If you are thinking about running Meta Ads, you are going to put in money up front. But you will see that money come back to you if and when your email funnel starts selling.RESOURCES:

    Check out the blog post that goes along with this episode for additional resources

    Get a seat in the upcoming Sell on Autopilot Masterclass

    Check out Pitch Perfect

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com

    • 16 min
    EP 380 | Storytelling to create connection featuring April Adams Pertuis

    EP 380 | Storytelling to create connection featuring April Adams Pertuis

    April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.

    She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.

    As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.

    TAKEAWAYS:
    Don’t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of their story that you connected with. So think about how you can connect with your audience in the same authentic way. Know your ideal audience. When you know who you are talking to, you can tell your story from the viewpoint of where they are. They probably can most relate to your “before” because that’s probably where they are now. It all starts with them seeing themselves in your story.Your story doesn’t have to be in chronological order. We all have lots of stories to tell, but we also don’t need to tell every detail. Find the stories that will most connect with your audience and then use that story to tell the beginning, transformation, and other side, your message or lessons learned. RESOURCES:

    Visit the blog post that goes along with this episode for more resources

    Listen to April’s podcast The Inside Story Podcast

    Download April’s Story Arc Framework

    Hang out with April on Instagram

    Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com

    • 20 min
    EP 379 | How many emails should I send? [Ask Me Anything]

    EP 379 | How many emails should I send? [Ask Me Anything]

    Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members.

    The four questions are:
    How many emails should I be sending in my Email Pitch Sequence?How often should I be sending emails?What do I do with email subscribers who aren’t in a funnel/sequence?How do I get my phone to send my texts when someone buys something? I’ll be digging into these questions, sharing my perspective as an Email Marketing Strategist, and giving you actionable strategies to resolve them and help you move forward in your email marketing strategy with intention and sales in mind. 

    RESOURCES:

    Visit the blog post that goes along with this episode for more resources

    Join the Funnel of the Month Club

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com

    • 14 min
    EP 378 | Summer Break-proofing your business

    EP 378 | Summer Break-proofing your business

    With Summer Break quickly approaching, you might be wondering how your business is going to look this summer. The benefit of owning your own business is that you can shift and change it to make it work for you. I want to share some tips to help you make your business fit the type of Summer you want. 

    TAKEAWAYS:
    Be proactive. Look ahead and see what things you can do in your business now so you don’t have to do them this summer. One way that I like to think ahead is to do bulk work. If you have something that you do weekly, maybe there is a way to do batches of work so it’s already ready or scheduled out for the summer.Figure out what the bare minimum is that you need to do to keep your business afloat. When you know your bare minimum, it actually helps you get clear on what things actually need to get done. If possible, invest in outsourcing some tasks. Prepare now by thinking of what types of things you can automate. How can you create your sales on autopilot? For example, maybe instead of doing a live webinar every week, create an automated webinar. RESOURCES:

    Check out the blog post that goes along with this episode for additional resources

    Grab a spot in the upcoming Sell on Autopilot Masterclass

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

    Music courtesy of www.bensound.com

    • 21 min

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