Do NOT slash marketing budget during a crisis Canig Innovative Solutions Audio Podcast

Growing stakeholder engagement during a crisis such as the Covid-19 pandemic is a smart move.

There is less cluttering of the media and so advertisers get a better bang for their buck Most people are at home due to the lockdowns and so have more time on their hands. Reaching and engaging with them makes them feel appreciated. That's the time for storytelling by brands and businesses which in turn builds pent up demand which ultimately translates into faster sales once the environment takes a turn for the better.