Hank's Business and Marketing Tips

Hank Hoffmeier
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Hank's Business and Marketing Tips Podcast

Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

  1. 26 AUG

    HMBT #292: Before the Funnel

    In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel. Highlights: Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative. Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins). Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective demand generation involves guiding potential customers with targeted information that addresses their specific needs. Memorable Messaging: Using humor and catchy phrases can enhance brand recall, as shown with examples like Crazy Kevin Powell. Understanding the Market: It’s crucial to identify when potential customers are ready to engage, rather than pushing them prematurely into the funnel. Watch Demand Wars - https://www.TACKnetwork.com/demand-wars Connect with Bolaji: https://www.LinkedIn.com/in/bolaji Video https://youtu.be/kMlnWP87tN8 AudioL

    45 min

  2. 19 AUG

    HMBT #291: Accidentally Fell Into SEO

    Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO. Highlights Quality over Quantity: Focus on fewer, high-quality blog posts to ensure better SEO results. Avoid AI Pitfalls: Relying solely on AI-generated content can compromise quality and brand integrity. Strategic Content: Blog topics should align with a broader strategy, not just random ideas. Basic SEO Practices: Prioritize site architecture, mobile optimization, and essential pages for better SEO performance. Backlink Importance: Building a strong backlink profile is crucial for improving domain authority. Page Speed Matters: Fast-loading sites enhance user experience and are favored by Google. Continuous Improvement: SEO takes time; patience and a commitment to quality will yield long-term benefits. TrioSEO: Website: https://trioseo.com TrioSEO Linkedin Page: https://www.linkedin.com/company/trioseo/ Steven's LinkedIn Profile: https://www.linkedin.com/in/schneis/ Get three free articles (Value of $1200!) by going to the website and signing up for article writing services  → Start with a free discovery audit and see what opportunities await. Video: https://youtu.be/lpbxmM-HZRg Audio:

    34 min

  3. 22 JUL

    HMBT #290: Saucy Shrimp

    In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce. Key Takeaways * Entrepreneurial Journey: Adam shares his experience starting and managing multiple businesses, highlighting the transition from a single restaurant to a diverse portfolio. * Importance of Processes: Successful entrepreneurship requires setting up strong people and processes to ensure scalability and sustainability. * Identifying Talent: Adam emphasizes the importance of finding and nurturing entrepreneurial talent and leadership skills within his team. * E-commerce Focus: He discusses the shift towards e-commerce and the effectiveness of platforms like TikTok Shop for expanding reach and boosting sales. * Problem-Solving Approach: Identifying and solving problems is crucial for starting and growing successful businesses. * Content Creation: Adam shares strategies for effective content creation and marketing, tailored to different platforms and audiences. Follow or Connect with Adam Website: https://adamtsang.com X: https://twitter.com/adamtsang Youtube: https://www.youtube.com/channel/UCAheIUJLk47iW_lueDVNN7A LinkedIn: https://www.linkedin.com/in/uknowadamtsang/ Spotify: https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH Instagram: https://www.instagram.com/uknowadamtsang/ Video: https://youtu.be/Bh-Zi3Bv52M Audio:

    45 min

  4. 9 APR

    HMBT #289: Work is Work

    Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: * Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low. * The ability to run a "micro-business" as a solopreneur with just a few remote support workers allows more freedom and flexibility. * Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business. * For employees, developing unique skill sets and thinking differently is critical to standing out. * Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable. * Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom. * Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors. Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle. Highlights * Importance of treating work as work * Maintaining work-life balance * Setting boundaries for a healthy mindset Website: https://www.stxconsulting.co/ Video: https://youtu.be/HzpWzHntXa4 Audio:

    32 min

  5. 11 MAR

    HMBT #288: Be Like Mike

    In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlights Business is a vehicle for your life, not your entire life. Understand what season your business is in and be intentional with your actions. Conduct a time audit to determine the value of your time and delegate tasks below that value. Delegate administrative tasks first, then focus on marketing, fulfillment, sales, and leadership. Use the Time Audit Workbook to identify low and high-value activities and receive a free 90-day delegation planning session. Website: https://www.betterthanrich.com Facebook: https://www.facebook.com/betterthanrich LinkedIn: https://www.linkedin.com/company/betterthanrich Instagram: https://www.instagram.com/betterthan_rich/ YouTube: https://www.youtube.com/c/BetterThanRich Facebook Group: https://www.facebook.com/groups/betterthanrichshow Twitter: https://twitter.com/betterthan_rich TikTok: https://www.tiktok.com/@betterthanrich Free Workbook: https://www.betterthanrich.com/90dayplan Video: https://youtu.be/pJDGcFQeIIc Audio:

    35 min

  6. 29 FEB

    HMBT #287 No Really, What Is ABM

    In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies. Highlights: It is important to understand the market and identify the companies most likely to buy from you. AI tools, like chatbots, can be used to enrich data and help identify the target market. ABM involves understanding the buying process and the decision-making unit within the target companies. Building personas and understanding the pain points and motivations of potential customers can help create effective ABM campaigns. Personalized content and targeting specific companies can lead to better results in ABM. In larger organizations, it is important to identify the influencers and decision-makers to get them on board with your solution. Napier Website Mike on LinkedIn Video: https://youtu.be/_uohcH4-tgk Audio:

    32 min

  7. 19 FEB

    HMBT #286 Show Yourself Some Luv

    In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights: Mindset is crucial for success in business. It involves having a positive attitude, finding the bright spots, and staying ready for opportunities. Authentic storytelling is a powerful tool for connecting with your audience and building a loyal following. Sharing your brand story and transformational moments can inspire others and help them see themselves in your journey. Listening to your feelings and understanding where they are coming from can guide you in creating a strategy for addressing challenges and pursuing your goals. Everyone has a story to share, regardless of their background. Your experiences, challenges, and achievements can resonate with others and attract the right audience to your business. Don’t underestimate the power of your unique journey. Website: cloeluv.com Email: cloeluvbb@gmail.com Check out Cloe's books:  The Branding Handbook  The 365 Gratitude Journal Connect and follow: Instagram Facebook LinkedIn Video: https://youtu.be/AoDqaflVRoQ Audio:

    32 min

  8. 17 JAN

    HMBT #285: To Ghost or Not To Ghost

    In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic. Since 2008, Danielle has built an impressive portfolio that includes hundreds of articles, books, social media content, e-newsletters, and more. Her journey began with working overnight shifts at the Chicago Tribune Company, but her talent and dedication soon led her to excel in corporate digital marketing roles. Notably, she contributed her expertise to Albert Whitman & Co., a prestigious children’s publishing house. Harnessing a powerful combination of mindset techniques, exceptional editing, and adept interviewing skills, Danielle brings her unique touch to the table. She incorporates quantum healing modalities to ensure her clients’ transformative journey results in a beautifully crafted and publishable book that they will cherish for a lifetime. Danielle enjoys various activities in her free time, like swimming, yoga, spinning, cycling, and boxing. She loves being outdoors and spending time with her husband and two children, cherishing precious moments together. Join us as we discuss the role of a ghostwriter, the importance of storytelling, and the value of thought leadership platforms. We also touch on the saturation of content online and the significance of listening in today’s digital age. Highlights: * Ghostwriting is a collaborative process where the ghostwriter helps individuals and executives share their stories. * Ghostwriters rely on the stories and experiences shared by their clients to create compelling content. * Developing a thought leadership platform is essential for establishing expertise and credibility. * Building strong relationships and trust is crucial in growing a thought leadership platform. * Active listening is a vital skill in today’s digital age, where distractions and shiny objects abound. * Paying attention to clients’ needs and feedback is essential for providing effective support and services. LinkedIn: https://www.linkedin.com/in/daniellebperlingood/ Website: https://www.thesoulalignedghostwriter.com/ Video: https://youtu.be/CbJoJIOxmhM Audio:

    35 min
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About

Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

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