Unpacking the Digital Shelf Digital Shelf Institute

There are tremendous amounts of trepidation and hope being invested in AI right now, with often trepidation winning out. Is all this angst really necessary? We turned to Byron Reese, an endlessly provocative futurist and author of the newly released book We Are Agora, to provide a long view of transformational technologies through the ages and therefore, the positivity we can take into a sometimes uncertain future. Grist for all the transformation cheerleading you do in your careers and lives.

On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels.

The growth in content required by the hungry beast of the digital shelf has been exponential, and is showing no signs of slowing. It is more vital than ever for content and commerce teams to collaborate at scale to make sure they are delivering relevant, differentiated content that performs. Warren Daniels, CMO at Bynder, joined the podcast to deliver insights on the ways in which leading brands are upping the game of their content machine to compete and win in this next decade of the digital shelf.

Digital transformation is in Leah Carlson’s blood. From the first outside employee at a family-run business, to leading technology and web projects at the National Cattlemen’s Beef Association, to 6.5 years building out global creative, content, and growth capabilities at McCormick, and now at digital marketing agency Velir, she has created a way of working across global teams to implement technologies and best practices that drive efficiency while still enabling local control. Leah generously joined the podcast to share the most impactful lessons from her journey.

Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably.

As we shift from stopping climate change to Mitigation and adaptation, retailers and brands are increasingly making Net Zero commitments and digging into the practical ways they can have an impact. And, it turns out, that those who do are enjoying the side impacts of lower costs and higher search views and conversion. A win, win, win. Keith Anderson, Founder & Principal Analyst at Decarbonize.co, joined the podcast to shine a solar-powered light on the ways that brands are organized around turning their commitments into action and positive outcomes for all.