Brand Design Masters Podcast

Philip VanDusen
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Brand Design Masters Podcast

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

  1. 5 Steps from Designer to Creative Director

    3 DAYS AGO

    5 Steps from Designer to Creative Director

    In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented.  Philip emphasizes the importance of visibility, leadership skills, reliability, strategic thinking, and solving problems. He also highlights a crucial 'power-up' bonus step – finding a mentor to navigate the transition smoothly. Offering practical and actionable advice, this episode is a must-listen for any designer aspiring to move up the career ladder. 00:19 The Journey from Designer to Creative Director 01:08 Step 1: Getting Exposure to Upper Management 03:03 Step 2: Learn to Manage and Mentor Others 05:12 Step 3: Master Project Planning and Delivery 06:46 Step 4: Master Client Management and Presentations 08:57 Step 5: Be Solutions Oriented and Take Ownership 10:19 Bonus Step: Get a Mentor 13:30 Recap and Final Thoughts 14:27 Support and Stay Connected #creativedirector #personalbranding #careeradvice #graphicdesign #careercoaching __________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    15 min
  2. Experience Transformational Growth with Joseph Bojang

    13 JAN

    Experience Transformational Growth with Joseph Bojang

    Experience Transformative Growth with Joseph Bojang In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach.  The discussion explores the difference between problems and dilemmas, the significance of archetypes in personal development, and the importance of mindfulness practices. They delve into overcoming business overwhelm, the power of journaling, and the role of a coach in achieving self-discovery and authentic goal setting. Joseph emphasizes the transformative power of understanding and navigating one's dilemmas to achieve lasting fulfillment. Joseph Bojang on LinkedIn https://www.linkedin.com/in/joseph-bojang/ TOPICS • Joseph's Career Transition • Understanding Problems and Dilemmas • Creating Safety for Growth • The Role of Archetypes in Personal Development • Trends in Coaching and Personal Growth • The Importance of Coaching and Journaling • Conclusion and Contact Information #personaldevelopment #coaching #josephbojang #careercoaching __________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    39 min
  3. Demystifying Google Analytics with Amanda Webb

    6 JAN

    Demystifying Google Analytics with Amanda Webb

    In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring.  Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth.  They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies. #googleanalytics #marketing #analytics #roi #branding Connect with Amanda: https://www.linkedin.com/in/amandawebbsocial/ https://spiderworking.com Freebie Download: https://spiderworking.com/bonfire/ TOPICS • Amanda's Journey into Digital Marketing • The ROI Escalator Process • Understanding and Leveraging Analytics • Creating Effective Content Strategies • The Importance of UTM Tracking • Utilizing AI in Analytics • Common Mistakes in Analytics • The Importance of Measuring Marketing Activities • The Debate on Website Organization and Navigation • Using Data to Drive Business Changes • Tools Beyond Google Analytics for Measuring Marketing Success • The Power of Video in Marketing • Setting Up and Customizing Analytics Reports • Resources and Final Thoughts __________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    42 min
  4. Mastering High Conversion Copywriting with Ash Chow

    30/12/2024

    Mastering High Conversion Copywriting with Ash Chow

    In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches.  They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry.  Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips. Ash Chow's website: https://www.ashchow.com Ash Chow on LinkedIn: https://www.linkedin.com/in/ashley-chow/ FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing. https://ashchow.com/salespageguide #copywriting #marketing #branding #businessdevelopment #salespage TOPICS: Meet Ash Chow: From Law School to CopywritingDiscovering the Power of CopywritingMastering Sales Copy: Techniques and StrategiesUnderstanding Client Needs: Research and Active ListeningCrafting Effective Sales PagesThe Role of Testimonials and Pricing in Sales PagesLeveraging AI in CopywritingPre-Launch Strategies for Course CreatorsThe Power Framework: Preparing Your Audience for LaunchFinal Thoughts and Free Resources_____________________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    42 min
  5. 7 Ways to Future-Proof Your Career

    23/12/2024

    7 Ways to Future-Proof Your Career

    7 Ways to Future-Proof Your Career Episode sponsored by: Wix Studio https://wixstudio.com In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets.  Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape.  This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success. 7 Ways to Future-Proof Your Career Don't Focus on YourselfBuild Research SkillsEmbrace Constant LearningBuild an Island EmpireOwn Your AudienceDevelop Your 'Plus One'Learn to Pivot__________________________________________ WEBSITE https://www.philipvandusen.com BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    30 min
  6. David Brier - author, 'Rich Brand, Poor Brand'

    16/12/2024

    David Brier - author, 'Rich Brand, Poor Brand'

    Episode sponsored by: Wix Studio https://wixstudio.com In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move.  They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead.  David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience.  The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture. Topics •  Jaguar Rebrand Controversy •  Committees and Corporate Culture •  David's New Book: Rich Brand, Poor Brand •  Nike's Internal Memo and Its Impact •  Recognizing and Fixing Broken Cultures •  Final Thoughts and Takeaways David Brier's newest book 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' https://amzn.to/4glxcwn David Brier on LinkedIn https://www.linkedin.com/in/davidbrier/ David Brier on YouTube https://www.youtube.com/@Risingabovethenoise DDB International https://www.risingabovethenoise.com __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    38 min
  7. Loren Greiff - Navigating the Job Market Today

    09/12/2024

    Loren Greiff - Navigating the Job Market Today

    Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth.  In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market. Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one’s network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers. Topics: • Introduction to the Podcast and Guest • Addressing Ageism in Executive Job Searches • The Power of Storytelling in Career Building • Networking Strategies for Career Advancement • Building a Personal Brand and Content Creation • Lauren's Personal Journey and Career Advice • Current Trends and Final Thoughts Loren's Website: https://www.portfoliorocket.com/ Loren on LinkedIn: https://www.linkedin.com/in/lorengreiff/ Loren's podcast: Career Blast in a Half https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528 __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    39 min
  8. How to Find Freelance Clients

    02/12/2024

    How to Find Freelance Clients

    How to Find Freelance Clients Podcast sponsor: Wix Studio https://wixstudio.com This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits. #businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel • Introduction to Freelance Clients • Promotion vs. Attraction: The Two Ways to Get Clients • Leveraging Your Network: The Low-Hanging Fruit • The Power of Personalized Communication • Using Video to Stand Out • Old School Advertising Techniques • Effective Use of Listing Sites • Teaching and Training as a Business Development Tool • Building Your Brand Ecosystem • Content Marketing and Its Importance • The Secret Weapon: Jumping Directly to Decision and Action • Conclusion and Final Thoughts __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    38 min
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About

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

Information

  • Creator
    Philip VanDusen
  • Years Active
    2020 - 2025
  • Episodes
    149
  • Rating
    Clean
  • Copyright
    ©2019 Philip VanDusen
  • Show Website
    Brand Design Masters Podcast

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