Brand-Led Baker Creative

In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.YOU DON'T WANT TO MISSThe power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question the ...

Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.YOU DON'T WANT TO MISSHow to uncover all the brand items that need to be up...

If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.WE DISCUSS:How to reduce competition instantly, with one simple tipHow to become hyper-relevant to the people you want to work withHow to use your brand assets to create contrast between you and everyone elseHow to use surprising customer experiences to stick in people’s minds and genera...

As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.Here’s the thing—y...

When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. WE DISCUSS:Why a beautiful design is a subjective measure and not necessarily a helpful oneThe part of design most people don’t consider and why it mattersShould personal preferences be taken into account when designing your visual identity?3 helpful criteria to assist in evaluating a design or br...

No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. So what problem are you solving?IN THIS WEEK'S EPISODEHow to build memorability by becoming known for a specific problemBig brand names who’ve become known for the problem they solveThe deeper problems your clients might not talk about, and why they’r...