Ecommerce Playbook: Numbers, Struggles & Growth The Ecommerce Playbook

Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right now.



We’re covering everything from impressive revenue growth across different brand sizes to significant shifts in advertising strategies and the evolving roles of platforms like PMAX and Advantage Plus. Plus, we'll discuss the recent turbulence in Shopify and Meta stock values.



Wondering how to adjust your digital marketing or just curious about the future directions of eCommerce? This episode is packed with must-know info and actionable insights.



Stay tuned as we chat about the real-world data that’s shaping our strategies and predictions, making sure you're equipped to navigate the dynamic landscape of online business. Don't miss out on this informative and engaging session—hit that play button now for a deep dive into the state of eCommerce!



Show Notes:


Get the DTC Index - https://www.dtcindex.com/


The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Director of SEO at CTC.



They discuss the strategic reasons behind CTC's shift towards SEO and how we're leveraging organic growth to build a stable revenue foundation for our clients. Learn about Travis's journey from a random tweet to becoming CTC's SEO Director. Hear about his innovative approach and dedication to driving results, and find out why he's the perfect fit for leading our SEO efforts.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3UzCv26
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant.



He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand for new products. He also reflects on lessons learned from launching products, understanding growth vs. seasonal items, and coordinating marketing, finance, and operations to drive cash-based marketing strategies.



Tune in as we unpack how to navigate unpredictable demand, refine cash flow models, and build seamless teamwork between departments. Learn about the importance of liquidation, ordering strategies, and the nuances of contribution margins. Whether you're a seasoned entrepreneur or just starting out, this episode is a goldmine of insights on building a successful e-commerce business that scales efficiently while minimizing costly missteps.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3JTlXxa


The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies.



This week, Taylor joins Richard to clarify an important point from that discussion — brand equity is still the difference maker for both SaaS and DTC businesses.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3QEwaRN
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most common mistakes brands make, the organizational error that destroys profitability, and the one thing they’d rather not have to say on sales calls anymore.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/4bkY5Ox
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics today: SaaS pricing.

Today's discussion features insights from Sean Frank of Ridge, and Tomer Tagrin of Yotpo, with moderation by Eric Dyck from DTC. This episode promises to offer an in-depth exploration of the strategies, challenges, and innovations shaping SaaS pricing in ecommerce.

Tune in for a riveting conversation filled with expert analyses and real-world perspectives. Join us for an episode packed with valuable takeaways and straight talk from some of the top minds in the business.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3Wg5kDe


The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.