Marketing Mindset Podcast Colby Flood

In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demographics and styles with the target audience of the brand they represent.Tune in to learn why they feel data-driven insights from tools like Google...

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and ...

On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator ...

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of p...

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. The...

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click’s Creative Strategist, Charlie Sargeant, Colby discusses ...