Marketing Operators Marketing Operators

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

08:34 Defining CRO and its Impact on Revenue per User

28:47 Optimizing Team Structure and Design Support in E-commerce

44:10 The Impact of Video Experiences on Revenue and Customer Engagement

49:48 CRO Testing: Strategies for Optimizing the Customer Journey

55:59 Optimizing Conversion Rates Through Intuitive Navigation

58:12 Balancing Testing and Editorial Decisions in Website Design

01:02:16 Measuring True Incrementality with Marketing Science

01:21:05 Informed Upselling and After-Sell Strategies



Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


Powered by:

Motion.
⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


Aftersell.⁠⁠⁠
https://www.aftersell.com/⁠⁠⁠


Richpanel.
⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


Haus.
⁠⁠⁠http://haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!



00:00 Introduction

03:03 Seeding vs. Gifting: Influencer Engagement Strategies

08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns

14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content

37:04 The Dynamics of Influencer Marketing

57:59 Navigating the Brand vs. Growth Debate

01:05:33 Leveraging Flagship Partnerships



Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



Powered by:

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠



Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠



Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠



Haus.

⁠⁠⁠http://haus.io/operators⁠⁠⁠

00:00 Introduction
06:44 Building High-Performing Teams
15:14 Insourcing vs Outsourcing
31:12 Scaling Channels and Finding New Growth Opportunities
04:59 Building a Strong Team for Business Success
39:10 Evaluating the Value of Software Solutions
53:26 The Role of Influencer Marketing in Brand Awareness
56:40 Underrated Software Tools for Business Efficiency
01:08:12 Overrated Software in the Industry
01:14:42 Underrated Software Solutions


Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


Powered by:

Motion.
⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


Aftersell.⁠⁠⁠
https://www.aftersell.com/⁠⁠⁠


Richpanel.
⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


Haus.
⁠⁠⁠http://haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9

00:00 Introduction

06:20 Informing New Products: Philosophy and Approach

13:17 Recent Product Drops by Ridge Wallet and Cody's Brand

28:00 Examples of Successful Brand Expansions

37:29 Process of Informing New Products

38:55 Understanding the Market and Customer Needs

40:21 Using Data and Gut Instinct for Product Development

41:35 Customer Service and Artificial Intelligence

52:02 Coordinating and Project Managing Product Launches

01:02:04 Teasing and Launching New Products

01:08:38 Sustaining Product Success



Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



Powered by:



Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠



Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠



Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠



Haus.⁠⁠⁠

http://haus.io/operators⁠⁠⁠



Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media.

00:00 Introduction
07:07 David's Paid Social Journey
12:33 Discussion on Meta Performance Issues
23:27 Importance of Diversifying Ad Spend
26:17 Exploring Alternative Channels
28:11 Advertising on Different Platforms
30:08 Pinterest as the Best Platform for HexClad
37:15 Testing and Scaling Strategies
49:07 Building ASC Campaigns
52:54 Minimizing Creative Testing and Focusing on Winners
55:46 Scaling Winners and Turning off Losers
56:41 Optimizing Campaigns by Product Offerings and Asset Types
59:03 The Challenges of Consolidation
01:02:28 Campaign Organization and Optimization
01:06:45 The Importance of Creative Diversity
01:09:57 Native Ads for Different Platforms
01:13:43 Measuring Performance by Placement
01:15:40 The Rise of Instagram Reels
01:18:27 Challenges and Limitations of Ad Platforms



Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


Powered by:
Motion.
⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


Aftersell.⁠⁠⁠
https://www.aftersell.com/⁠⁠⁠


Richpanel.
⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


Haus.
⁠⁠⁠http://haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9

00:00 Introduction

08:59 Team Building and Org Structure

27:15 Briefing and Planning Campaigns

35:50 88 Effort and Potential Impact in Campaigns

44:20 Hiring the Right People

51:28 Organizing Teams by Channel and Category

01:13:28 Effective Async Communication

01:20:32 The Power of Written Communication





Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠



Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠



Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠



Richpanel.

⁠⁠⁠https://www.richpanel.com/⁠⁠⁠



Haus.

⁠⁠⁠http://haus.io/operators⁠⁠⁠