SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators Society for Healthcare Strategy & Market Development

The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultimately leading to her current role as CEO of Wake Forest Baptist Health.

David Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to be the best part of their stakeholders' day.

Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operations, while tackling the challenges of healthcare marketing, communication, and strategic planning.

Dr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the community to examine public health intersects in the next five years.

Aidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical healthcare facilities serving rural Colorado and Nebraska. Despite his youth, Hettler embraces the challenge of providing essential services to communities with limited healthcare access. Under his leadership, SCHC aims to thrive, prioritizing employee engagement and elevating care standards. Hettler's journey from recent graduate to CEO underscores the potential of seizing unexpected opportunities.

Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Relations and Communications course in 2023, will highlight the progress made and lessons learned.