22 min

Strategic Narrative Marketing with Guy Murrel The Business Leadership Podcast

    • Management

Welcome to another insightful episode of the Business Leadership Podcast hosted by Edwin Frondozo. Featuring guest Guy Murrel, an expert in strategic narrative marketing and category leadership, this episode explores the significance of category leadership for B2B tech firms. Morel shares valuable insights on differentiating in a crowded market, the impact of strategic narratives, and practical, actionable advice from his book 'A Practice Guide to Strategic Narrative Marketing.' Tune in for these practical tips on establishing and maintaining category leadership to boost business valuation and organizational alignment, and feel empowered to implement them in your own strategies.
00:00 Introduction to Category Leadership00:23 Meet Our Expert Guest: Guy Murrel02:05 The Importance of Category Leadership05:06 Defining and Aligning Your Category Narrative06:32 Strategic Narrative Marketing Explained10:50 Case Study: Rally Software and Agile13:16 Publishing and Promoting Your Category18:16 Final Thoughts and Recommendations21:14 Conclusion and Farewell


★ Support this podcast ★

Welcome to another insightful episode of the Business Leadership Podcast hosted by Edwin Frondozo. Featuring guest Guy Murrel, an expert in strategic narrative marketing and category leadership, this episode explores the significance of category leadership for B2B tech firms. Morel shares valuable insights on differentiating in a crowded market, the impact of strategic narratives, and practical, actionable advice from his book 'A Practice Guide to Strategic Narrative Marketing.' Tune in for these practical tips on establishing and maintaining category leadership to boost business valuation and organizational alignment, and feel empowered to implement them in your own strategies.
00:00 Introduction to Category Leadership00:23 Meet Our Expert Guest: Guy Murrel02:05 The Importance of Category Leadership05:06 Defining and Aligning Your Category Narrative06:32 Strategic Narrative Marketing Explained10:50 Case Study: Rally Software and Agile13:16 Publishing and Promoting Your Category18:16 Final Thoughts and Recommendations21:14 Conclusion and Farewell


★ Support this podcast ★

22 min