28 min

The Gecko Effect Planet Money

    • Business

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Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here

Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here

28 min

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