420 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Apple Shows AI Weakness with Google Deal

    Apple Shows AI Weakness with Google Deal

    In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?
    OpenAI's chatbot store is filling up with spam. Are you surprised?
    And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.
    Hits and misses include Liquid Death and Coca-Cola.
    Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    Don Lemon Pivot Interview
    Apple and Google to Partner on AI
    OpenAI Spam
    New Publishing Model Isn't Great
    It's Harder to Become a Creator Today
    No TikTok Bill
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
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    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

    If you're interested in attending this free event, please visit knotch.com/contentconnect.
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 13 min
    AI Content: Time Is Running Out to Get Your Content House in Order (419)

    AI Content: Time Is Running Out to Get Your Content House in Order (419)

    We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.
    The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?
    Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.
    MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!
    And OpenAI starts doing publisher deals. Hello Google circa 2002.
    Hits and misses include Kate Middleton and Da'Vine Joy Randolph.
    Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    TikTok House Ban
    Google Gemini Is Mum on Elections
    MrBeast Slows Down
    OpenAI Publisher Deals
    Sam Altman and 95 Percent Quote
    Da'Vine's Oscar Speech
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    -----
    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

    If you're interested in attending this free event, please visit knotch.com/contentconnect.
    -----
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    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 14 min
    12 Secrets to Content Marketing Success [Special Episode]

    12 Secrets to Content Marketing Success [Special Episode]

    In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

    Robert shares his insights, including:
    The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing success, including:
    Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The NEW Print Opportunity Email, Email, Email The Content Revenue Model For the full content marketing revenue model, check out our book, Killing Marketing. 
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    ------
    This week's sponsor:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 56 min
    Vice Implodes. What's Wrong with the News Media Model?

    Vice Implodes. What's Wrong with the News Media Model?

    Another media company bites the dust. This time it's the once-darling Vice Media.
    Is the news media business model broken or is there something else at work here?
    A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.
    Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?
    And Tyler Perry shelves his studio project because of Sora.
    Hits and misses include Bitcoin and Air Canada.
    Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters.
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    This week's links:
    Supreme Court Social Media Case
    Vice Media Shutting Down
    Is Google Search Dying?
    Tyler Perry Shelves Studio
    Air Canada Is Stupid
    The Fractional CMO
    Florida Lawmakers Pass Social Law
    ------
    This week's sponsor:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
     
     
     

    • 1 hr 9 min
    OpenAI, Google, Billy Joel and More AI Craziness

    OpenAI, Google, Billy Joel and More AI Craziness

    It's been a crazy two weeks for artificial intelligence.
    OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.
    Is podcasting really a racket? Maybe it's just more of the same.
    Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.
    Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.
    This week's links:
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    OpenAI Launches Sora
    Google Launches Gemini
    The Podcast Business is a Racket
    Paramount Lays off 800
    Nvidia Booms with AI
    NYTimes AI Ad Tool
    Billy Joel's New AI Video
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    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
     
     

    • 1 hr 10 min
    Secrets to Growing a Content Brand [Special Episode]

    Secrets to Growing a Content Brand [Special Episode]

    In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.
    Topics discussed include:
    How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 53 min

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