289 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Intuit's Audience Land Grab

    Intuit's Audience Land Grab

    Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.
    Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for.
    Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach.
    And CMO optimism is higher than ever. Are they right?
    Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey.
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    • 1 hr 9 min
    Content Creation Is Easier Today, Not More Difficult

    Content Creation Is Easier Today, Not More Difficult

    Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.
    Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord.
    In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs.
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    • 1 hr 4 min
    Web3, DAOs and the Integration of Marketing/Finance

    Web3, DAOs and the Integration of Marketing/Finance

    In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?
    The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator?
    And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio.
    In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas.
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    • 1 hr 8 min
    It's Not Just the Platforms

    It's Not Just the Platforms

    The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this?
    Vanity Fair believes that creators are in trouble either way.
    Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years.
    And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters.
    Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary.
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    • 1 hr 7 min
    Be Like Red Ventures

    Be Like Red Ventures

    A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why.
    Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action?
    And the New York Times finally release their Substack killer. But will it actually work?
    Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million".
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    • 1 hr 6 min
    Salesforce Launches Netflix for Business

    Salesforce Launches Netflix for Business

    Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content.
    Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all.
    -------
    This Week's Sponsor
    .Online Business Academy - FREE business courses. No prior business experience needed.

    Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash.

    Get the training now!
    -------
    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 7 min

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