Unforgettable Presentations Darren LaCroix, Mark Brown

You can’t teach everything you know in an hour. (At least we hope not!) So, if you are a speaker, consultant or coach are you allowing people to take more of your wisdom home?
Anyone can write a book, but do you have the right book? Do you offer it in your proposals? What if you could wave your speaking fee and still earn revenue. Darren sits down with his publisher, Henry Devires to get some insights from experience.
Why other experience does Henry offer? "The Agency Owner Book Guy" | Author of Marketing With A Book For Agency Owners | Agency Owner News | Agency owner TV show host | Professional Speaker | CEO of Indie Books | Ghostwriter & Writer for Forbes.com & Inc.com
 
SNIPPETS:
• Henry’s background
 
• Tapping into other budgets
 
• Why the right book matters
 
• What is an independent publisher?
 
• 3 Critical Mistakes author’s make
 
• It easier, faster and more affordable now than in the 1990’s
 
• The two biggest book revolutions publishing in the past 20 years
 
• Persistently helpful
 
• Success stories from Henry’s authors
 
• Write the Right Book Workshop

Every time you introduce a character in your story, you have an opportunity for humor.  Quirky characters are familiar, engaging, and create memorable moments in presentations.  Darren is joined by Television Writer & Producer Chris McGuire to discuss the people in our stories and how to make them unforgettable.  
 
SNIPPETS:
• Use quirky characters to create memorable moments that enhance speaker relatability with the audience.
 
• Character traits are the qualities that make a character memorable.  (Brave, smart, loyal) Quirks are exaggerated, unusual or unexpected qualities that add humor or intrigue to stories.
 
• Base your characters in reality and avoid making logical jumps that lead the audience to “crazytown.”
 
• Use the following quirks to make your characters memorable: Distinctive habits, ususual interests, eccentric speech patterns, exaggerated fashion and physical traits.
 
• Good joke formats for explaining quirks include “They were so [QUALITY]m that BLANK.” Or, “They’re the type of person who [GIVE EXAMPLE OF QUIRK]
                                           
• Use comedic twists to introduce quirks
 
• Quirks usually involve something the characters in your stories don’t know about each other.
 
• When using twists, you set expectations and then subvert them.
 
• Use sparingly or risk the audience noticing the “magic trick.”

How do four inexperienced presenters, who have never delivered a presentation to an audience of 1,000 people before, each get STANDING OVATIONS?
Mark and Darren review their recent experience coaching four CEOs to deliver deeply personal 8-minute stories to their peers in the Young Presidents’ Organization. The lessons learned are invaluable and will help you to deliver your unforgettable presentation.
 
SNIPPETS:
• Invest energy an effort
 
• Be coachable
 
• Practice, practice, practice
 
• Rehearse handling distractions
 
• Trust your instinct about what works well for YOU
                                           
• Talk to your coach about your ideas
 
• Tell your story in your own unique way
 
• Find your 11…that which makes you stand out
 
• Build a relationship with your coach
                                           
• Learn from others who have given similar presentations
 
• Don’t focus on a standing ovation

Humor is necessary to make a presentation interesting and entertaining. Uncovering humor can be a challenge, and to learn more about how to get more laughs, Mark and Darren sit down with Hollywood comedy writer and humor expert Chris McGuire. Chris shares tips and techniques for uncovering humor and being unforgettably funny.
 
SNIPPETS:
• Use levity at the beginning of your presentation
 
• Connection with the audience is critical; always connect first
 
• Find out what the event attendees have in common
 
• Use People, Places, Things, Events, Sayings, and the Weather
 
• Be sensitive and avoid potentially offensive material
 
• Only poke gentle fun at things that folks can change, like haircuts & clothing
 
• Learn about your client’s industry
 
• Get interesting, unusual or significant details about the event location
                                           
• Get information from the client and venue’s websites
 
• Review event itinerary/schedule
 
• Connect the location to well-known celebrities if possible
                                           
• Look for awards humor

As presenters, we should expect the unexpected. At times, we will encounter unexpected circumstances and situations, and today Darren and Mark discuss steps that we can take to not only adapt, but to give our audiences unforgettable experiences.
 
SNIPPETS:
• Assess the situations
 
• Explore options
 
• Use creativity
 
• Go heart-to-heart with the event planner
 
• Let go of your ego
                                           
• Adjust your presentation as needed
 
• Ask: How can I best serve my client and my audience
 
• Always have slide decks for different presentation lengths
 
• Learn about your audience and adjust your references if necessary
                                           
• Take an improv class

You want to ‘make it’ in the speaking business so you seek advice from a seasoned pro. Are you willing to take their advice…even if it’s hard to receive?
Mark and Darren talk about advice they have received…and given…that some people don’t accept. These poignant nuggets of wisdom can help any presenter along the path to becoming unforgettable.
 
SNIPPETS:
• Get your sea legs
 
• Find a way to give 100 speeches
 
• Invest the effort to get XXX rated…Xperience, Xpertise and Xposure.
 
• Take and pass the ‘book test’
 
• Get stage time from service clubs, Toastmasters and more
                                           
• Speak for free before you speak for fee
 
• Pay the mountain
 
• Do what others won’t
 
• Speak virtually even if it’s uncomfortable
                                           
• GET A COACH