15 episodes

Life as a freelancer is great. The only person you have to worry about is you and your relationship with the client. But what happens when you decide to grow? To take on staff/contractors/freelancers? What challenges arise? This podcast delves into the day-to-day runnings of a marketing agency. Not marketing tactics. But human resources, project management, team building (remote and in person). All those challenges that any agency CEO has experienced.

Agency Alliance: Sparking The Conversation On Agency Life Agency Alliance

    • Business

Life as a freelancer is great. The only person you have to worry about is you and your relationship with the client. But what happens when you decide to grow? To take on staff/contractors/freelancers? What challenges arise? This podcast delves into the day-to-day runnings of a marketing agency. Not marketing tactics. But human resources, project management, team building (remote and in person). All those challenges that any agency CEO has experienced.

    Ep. 15: How To Setup Retainer Clients, and stop chasing your invoices!

    Ep. 15: How To Setup Retainer Clients, and stop chasing your invoices!

    Nothing's worse than having to bug clients to pay their invoices. And even worse, sometimes some of you start work before getting paid.  In this episode, I share how I handle my invoicing, although I'll admit, there are many ways to skin a cat ;) #toomuch?  



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    • 5 min
    Ep. 14: 6 Proven Client Retention Strategies

    Ep. 14: 6 Proven Client Retention Strategies

    The reality of owning a digital marketing agency in 2020 is that the industry is more competitive than ever before: more agencies are vying for customers who are savvier and expect better results than ever–and they know how to analyze data in order to hold you accountable. The growth of digital in everyday life means that there are more opportunities and needs for businesses to maintain a strong digital marketing presence, which also steps up the expectations for agencies to deliver the best performance possible across all channels as well as consistently over time.

    In this episode, we discuss 6 Proven Client Retention Strategies.

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    • 6 min
    #Ep 13: 5 Reasons White Label Is The Solution For Start Up Agencies

    #Ep 13: 5 Reasons White Label Is The Solution For Start Up Agencies

    Before we can dive into the key benefits of white label marketing, we must first define what it is and how companies have been using the technique for decades. In this article, we will do just that before going over five reasons why you should be white label marketing today.

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    • 5 min
    #Ep 12: 5 Critical Tools You'll Need If You're a Marketing Agency

    #Ep 12: 5 Critical Tools You'll Need If You're a Marketing Agency

    When it comes to running a successful marketing agency, there are many things going on behind the scenes that most people wouldn't know about unless they decided to take a peek under the hood. That peek would show them a plethora of tools and software that need to be automated in order to maximize the time allocated for focusing on clients and developing exactly what it is that they need. These tools can help your team manage operational efficiency while a CRM helps you continue to add value to your clients.

    In this article, we'll go over some of those tools that will help you save time while maximizing your efforts when focusing on your clients.

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    • 6 min
    #Ep 11: Why Choosing a Niche is the Missing Piece for Your Agency

    #Ep 11: Why Choosing a Niche is the Missing Piece for Your Agency

    While providing a general service as a digital marketing agency might be one way to go about building a client base and generating revenue, it is far from the most efficient way that agency managers can go about conducting business. Being a jack of all trades might seem like it allows you to spread out your expertise in multiple different areas and industries for a variety of clients, but in reality, you are only short changing yourself as well as making it harder to gain a competitive advantage in an already packed market. In this article, we'll go over why digging deep and specializing in a digital marketing strength can pay dividends and differentiate you from the rest of the market.

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    • 5 min
    #Ep 10: 5 Reasons Why SOPs Can Transform Your Marketing Agency

    #Ep 10: 5 Reasons Why SOPs Can Transform Your Marketing Agency

    At first glance, documenting and formalizing SOPs sounds more like something that only large and medium-sized businesses would do simply because there are more hands-on deck to execute these procedures. Or, that perhaps SOPs are only meant for professional services that have some type of regulatory element in document handling, such as law practices and accounting firms. It may seem like there’s no point in enforcing rigid procedures for small businesses with few or no employees. However, you are likely already deploying SOPs with your digital marketing agency and didn’t even know it. Here’s why you should create and formalize SOPs in order to make your agency run more smoothly.

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    • 4 min

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