36 min
Ariel Kaye on the Future of Office Work, and to Discount or Not to Discount In Conversation with Shopify Plus
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- Entrepreneurship
Ariel Kaye, the founder and CEO of Parachute, shares the precise offline marketing tricks her famed home lifestyle brand uses to great success, what the future of work looks like in the direct-to-consumer space to her mind, and why many brands ought to pause and think before they commit to a business model that includes frequent discounting and sales.
Ariel Kaye, the founder and CEO of Parachute, shares the precise offline marketing tricks her famed home lifestyle brand uses to great success, what the future of work looks like in the direct-to-consumer space to her mind, and why many brands ought to pause and think before they commit to a business model that includes frequent discounting and sales.
36 min