50 Min.

How to Create and Achieve Your Goals with Jon Acuff Aww Shift

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How to Create and Achieve Your Goals with Jon Acuff
In today’s episode, our guest is Jon Acuff. He is the New York Times bestselling author of seven books, including his most recent, Soundtracks, The Surprising Solution To Overthinking. For over 20 years, he’s also helped some of the biggest brands tell their story, including The Home Depot, Bose, and Staples. His fresh perspective on life has allowed him to write for Reader’s Digest, Fast Company, The Harvard Business Review, and Time Magazine. He lives outside Nashville, TN, with his wife Jenny and two teenage daughters.
[3:57] Why should I listen to you? 
I think you should listen to anybody, and that's brave enough to start talking. I think many people are interested so whether it's me or somebody else, let’s go…
[5:28] Did you always have that kind of calm desire?
I was a jerk in college, like in senior college, and I got involved in raves like so and so. No, but I wouldn't say that was a good decision. That was not a great period of my life. So no, I think the older I get, the more I go. I want to do a small degree of things I love, not a bunch of things I kind of like, so as I, you know, talk about it, people say they don't have enough time. But you usually have enough time for the small degree of things. It's just that you're spending a lot of time on things you kind of sort of like, so let's narrow that down a little bit so you can really focus.
 [6:15] How did you figure out what you loved? 
Well, a lot of it is self-awareness; you can’t achieve any goal or any sort of accomplishment without a degree of self-awareness. Because if you don't know how you operate, you just continue to make mistakes. An easy example would be that if you don't know you're a morning person, you'll schedule difficult tasks later in the afternoon and wonder why they're so hard. So for me, I don't do breakfast. because breakfast is too expensive, and that is self-awareness. It is paying attention to yourself.
 [8:13] How can someone get into the flow of even knowing what to test and try? 
I'm going to brainstorm as many things as I want. But then, as I get closer to actually doing the things I start to eliminate, I'm going to try experiments. I'm going to say, I've tried this for 30 days. "What really happened?" Was it worth it? Did it go the way I wanted it to? If there was a business function in which I felt fulfilled, where I served and helped real people but did not see progress,? If I don't, I'm going to eliminate it. The average American watches two months of television per year. Two months, dude. If you only watch one month of TV a year, you will still get to watch a whole month. There's a whole industry dedicated to you not doing things like Netflix doesn't want you to write a book. They care about your time, and their whole business is designed around maximizing your time. 
[10:34] Did you have to go through some kind of crazy to find this nuance out? 
So for me, the big shift was in my early 30s. I started a blog, and the blog started to gain a little traction, and I realized that it was important to me. I had a full-time job, two kids under the age of 4, and a beautiful wife. So I had to start stealing time. I had to get up at 5 a.m. I would practice speeches because I do probably 50 to 60 gigs a year. I would practice speeches on the drive to work. I just decided I'm going to be disciplined, I'm going to have grit, I'm going to have willpower, and I found something I wanted more than what I currently had.  People change for two reasons: a lot of pain or a lot of desire, and I'd rather it be a lot of desire. So once I had, like, a little bit of light at the end of the tunnel, I started sprinting toward that tunnel. That's what changed it for me, I think.
[15:10] When I want to film videos, I mentally switch between things. Have you ever had to train yourself that way too? 
200%. I call those ginger moments. So the reason they serve ginger at sus

How to Create and Achieve Your Goals with Jon Acuff
In today’s episode, our guest is Jon Acuff. He is the New York Times bestselling author of seven books, including his most recent, Soundtracks, The Surprising Solution To Overthinking. For over 20 years, he’s also helped some of the biggest brands tell their story, including The Home Depot, Bose, and Staples. His fresh perspective on life has allowed him to write for Reader’s Digest, Fast Company, The Harvard Business Review, and Time Magazine. He lives outside Nashville, TN, with his wife Jenny and two teenage daughters.
[3:57] Why should I listen to you? 
I think you should listen to anybody, and that's brave enough to start talking. I think many people are interested so whether it's me or somebody else, let’s go…
[5:28] Did you always have that kind of calm desire?
I was a jerk in college, like in senior college, and I got involved in raves like so and so. No, but I wouldn't say that was a good decision. That was not a great period of my life. So no, I think the older I get, the more I go. I want to do a small degree of things I love, not a bunch of things I kind of like, so as I, you know, talk about it, people say they don't have enough time. But you usually have enough time for the small degree of things. It's just that you're spending a lot of time on things you kind of sort of like, so let's narrow that down a little bit so you can really focus.
 [6:15] How did you figure out what you loved? 
Well, a lot of it is self-awareness; you can’t achieve any goal or any sort of accomplishment without a degree of self-awareness. Because if you don't know how you operate, you just continue to make mistakes. An easy example would be that if you don't know you're a morning person, you'll schedule difficult tasks later in the afternoon and wonder why they're so hard. So for me, I don't do breakfast. because breakfast is too expensive, and that is self-awareness. It is paying attention to yourself.
 [8:13] How can someone get into the flow of even knowing what to test and try? 
I'm going to brainstorm as many things as I want. But then, as I get closer to actually doing the things I start to eliminate, I'm going to try experiments. I'm going to say, I've tried this for 30 days. "What really happened?" Was it worth it? Did it go the way I wanted it to? If there was a business function in which I felt fulfilled, where I served and helped real people but did not see progress,? If I don't, I'm going to eliminate it. The average American watches two months of television per year. Two months, dude. If you only watch one month of TV a year, you will still get to watch a whole month. There's a whole industry dedicated to you not doing things like Netflix doesn't want you to write a book. They care about your time, and their whole business is designed around maximizing your time. 
[10:34] Did you have to go through some kind of crazy to find this nuance out? 
So for me, the big shift was in my early 30s. I started a blog, and the blog started to gain a little traction, and I realized that it was important to me. I had a full-time job, two kids under the age of 4, and a beautiful wife. So I had to start stealing time. I had to get up at 5 a.m. I would practice speeches because I do probably 50 to 60 gigs a year. I would practice speeches on the drive to work. I just decided I'm going to be disciplined, I'm going to have grit, I'm going to have willpower, and I found something I wanted more than what I currently had.  People change for two reasons: a lot of pain or a lot of desire, and I'd rather it be a lot of desire. So once I had, like, a little bit of light at the end of the tunnel, I started sprinting toward that tunnel. That's what changed it for me, I think.
[15:10] When I want to film videos, I mentally switch between things. Have you ever had to train yourself that way too? 
200%. I call those ginger moments. So the reason they serve ginger at sus

50 Min.