If it Bleeds, it Leads Flourish Insights

Episode #73: If it Bleeds, it Leads

Media companies are in the business of making money, and their profit motives tend to supersede other agendas. However, we may have reached a saturation point when it comes to negative financial news stories, with some investors having a skewed view of market performance that is not based in reality. It may be time for fewer flashy headlines and more context, and that's what we'll examine in this episode.

Always check back next week for more Flourish Insights with Jay Pluimer and don't forget to check out our insights blog at https://www.flourishinsights.com,

Please write a review of this podcast on Apple Podcasts or Alexa

EPISODE TRANSCRIPT

Hi everyone, Jay Pluimer here with Flourish Insights. As the director of investments at Flourish Wealth Management, I take pride in providing our clients, colleagues, and friends with resources and information that can help them make strategic and effective choices regarding their investments. Did you know we have an Alexa Skill? To listen on your Alexa device, just say, “Alexa, play Flourish Insights.”  

Today, we are discussing the role of media and their commitment to the premise that If it Bleeds, it Leads.
 
This will not be an anti-media podcast episode. However, the reality is that the vast majority of media companies are in the business of making money. That fact is also true for social media companies that amplify messaging and storylines from mainstream media. The profit motive supersedes any potential political agendas for media companies, in my opinion, although some stories may be skewed to appeal to certain audiences.

It has been startling to meet with a large number of Flourish clients over the past few months who are honestly surprised to see that their accounts have positive returns in the first few months of 2023. The stock and bond markets have both been up pretty consistently through the first 4 months of the year, including parts of the market that have done poorly over the past years like Emerging Markets and International Stocks. Although I don’t expect the media to provide a fair and balanced approach to all of their news stories, the emphasis on negative storylines may have reached a saturation point when investors are no longer aware that they are making money.

For example, I was watching the news while getting ready for work in late February when a story tease before a commercial break stated “don’t check your 401k statements”. That statement caught my attention because I wasn’t aware of a significant market dip over the past few days, so I stopped what I was doing to look at the latest financial news stories and market movements, all of which were positive for the week. I was motivated by the tease to stick around for the news story which basically summarized that 2022 was a bad year for Stocks and Bonds, noting that globally balanced portfolios with around 60% in Stocks and 40% in Bonds had one of their worst years on record. All of that information was correct, but it wasn’t any more relevant in late February than it was at the beginning of the year and there was no mention during the news story about stock markets performing well to start the year. In addition, if I was tempted to look up market performance by watching the news story, then I can only imagine how many other people did the exact opposite of the tease and checked their 401k statements that morning. My conclusion was that the story was mostly accurate while leaving out any information about positive trends, but it wasn’t “news” from the standpoint that the information wasn’t new.

The fact is that negative storylines about bank failures or high mortgage rates or growing credit card debt can be accurate, but need more context than is being provided by most media companies to fully understand the story that is being presented. Leading a newscast by showing logos of local banks in a story about bank failures is designed to feed