26 episodes

Insider stories and coaching for RNs, NPs, Estheticians, Doctors and Med Spa Managers looking to grow, learn or simply start down the path of a medical aesthetics. Hosted by Founder of Luz Lounge, Patty Rappa

Illuminating the Path - MedSpa Rx Patty Rappa

    • Business

Insider stories and coaching for RNs, NPs, Estheticians, Doctors and Med Spa Managers looking to grow, learn or simply start down the path of a medical aesthetics. Hosted by Founder of Luz Lounge, Patty Rappa

    5-Important Questions to Answer Before Opening a Medspa

    5-Important Questions to Answer Before Opening a Medspa

    Seems like everyone is super hyped about opening a medspa lately, but are we asking the right questions on the front end to avoid pitfalls later? In this episode we're taking the top five questions from the Medspa Mentor book and sharing some important tips on how to set up your medspa the best possible way (with the best possible people).LuzBusiness.comPattyRappa.com

    • 48 min
    A New Kind of Medspa Client

    A New Kind of Medspa Client

    As the industry continues to evolve, we can bank on one thing: The customer will ALWAYS be looking for good skincare advice and support (no matter what the economic conditions look like). The question is will they find that resource in you? In this episode we're teasing out some easy ways to capture the attention of our clients, help them overcome the ENORMOUS amount of noise out there, figure out a payment option (if needed) and ultimate trust us to be their source.
    www.PattyRappa.com
    www.LuzBusiness.com

    • 42 min
    Retaining Clients in a Tough Economy

    Retaining Clients in a Tough Economy

    Statistics keep teasing recession. Some say we're in it, others say we're still heading for it. Regardless of how we shape the economic conditions, there's one thing we can all agree on: The Med Spa Business is a luxury and a cash business. At least for the most part. So what does that mean really? It's about meeting your customer on the "saving money" path they're on today and not trying to get them to jump back to the path they were on yesterday. Payment plans, rewards, value adds are all essential right now, but you have to do it wisely! The easiest route many like to take is to drop prices and offer crazy promos, but in this episode we'll talk about why it's not the best way to overcome slower booking seasons (not to mention extremely hard to then hike prices back up!). Join Patty Rappa, 14-year med spa management consultant, investor and franchisor as she chats up the never ending game of client retention.www.PattyRappa.com www.LuzBusiness.com

    • 33 min
    Injector Nurses Mass Exit

    Injector Nurses Mass Exit

    It's happening guys, injector nurses are breaking out on their own faster than we've ever seen before. MDs are lining up, offering up their licenses and we're about to see a MASSIVE med spa opening explosion across the country. If you're a med spa owner, don't panic because there's tons you can do to avoid losing your best peeps. If you're a seasoned injector, refresh that headshot, cuz you're about to be in high demand and if you're a newbie, time to take notes and make contacts. The game is changing guys....let's go!

    • 21 min
    3-EZ Ways to Cut Costs for Your Med Spa

    3-EZ Ways to Cut Costs for Your Med Spa

    The economy is changing, schedules are slowing down and EVERYONE seems to be trying to sell marketing solutions to med spas. It can all be overwhelming, but it doesn't have to be. In this episode we're talking about easy ways to easily streamline three of the top areas of expenses to help you retain your bottom line.

    • 38 min
    How to Stay Booked as a Newer Provider

    How to Stay Booked as a Newer Provider

    Starting out in medical aesthetics is no easy feat. In this episode, we specifically shar MUST HAVES for new providers entering the exciting world of medical aesthetics. We'll unveil the essential strategies and insider tips to help you establish a successful practice and ensure a steady stream of bookings right from the start. We'll cover a range of crucial topics tailored to your unique needs, including effective marketing techniques that will attract your ideal client base. You'll also learn how to create a compelling online presence, optimize your social media platforms to engage with potential clients and build your brand reputation.Learn More About Training and Mentoring for NEW Providers

    • 47 min

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