60 episodes

Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.

www.lennysnewsletter.com

Lenny's Podcast: Product | Growth | Career Lenny Rachitsky

    • Technology
    • 5.0 • 1 Rating

Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.

www.lennysnewsletter.com

    Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

    Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

    Brought to you by OneSchema—import CSV data 10x faster: https://oneschema.co/lenny; Pando—always-on employee progression: https://www.pando.com/lenny; and Lenny’s Job Board—hire the best product people, find the best product gigs: https://www.lennysjobs.com/talent.

    Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback.

    Find the full transcript here: https://www.lennyspodcast.com/lessons-from-airtables-unconventional-growth-strategy-zoelle-egner/#transcript

    Where to find Zoelle Egner:
    • Twitter: https://twitter.com/zoelle
    • LinkedIn: https://www.linkedin.com/in/zoelleegner/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • Twitter: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Referenced:
    • Patrick McKenzie on Twitter: https://twitter.com/patio11
    • The Last of Us on HBO: https://www.hbo.com/the-last-of-us
    • Airtable: https://www.airtable.com/
    • Hacker News: https://news.ycombinator.com/
    • Block Party app: https://www.blockpartyapp.com/
    • Kathy Sierra’s book Badass: Making Users Awesome: https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/1491919019
    • Gainsight: https://www.gainsight.com/
    • Datadog: https://www.datadoghq.com/
    • Notion: https://www.notion.so/
    • Zapier: https://zapier.com/
    • Computing Taste: Algorithms and the Makers of Music Recommendation: https://www.amazon.com/Computing-Taste-Algorithms-Makers-Recommendation/dp/0226822974
    • Ancillary Justice: https://www.amazon.com/Ancillary-Justice-Imperial-Radch-Leckie/dp/031624662X/
    • The Happiness Lab podcast: https://podcasts.apple.com/us/podcast/the-happiness-lab-with-dr-laurie-santos/id1474245040
    • Gastropod podcast: https://podcasts.apple.com/us/podcast/gastropod/id918896288
    • Everything Everywhere All at Once on Showtime: https://www.sho.com/titles/3493875/everything-everywhere-all-at-once
    • Extraordinary Attorney Woo on Netflix: https://www.netflix.com/title/81518991
    • Figma: https://www.figma.com/
    • Webflow: https://webflow.com/
    • Clay: https://www.clay.com/
    • MKT1 Newsletter: https://newsletter.mkt1.co/
    • Emily Kramer on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-build-a-powerful-marketing-machine-emily-kramer-asana-carta-mkt1/

    In this episode, we cover:
    (00:00) How VaccinateCA helped bridge a gap in infrastructure
    (05:00) Zoelle’s lessons from her time at VaccinateCA
    (18:04) How Zoelle broke into the tech industry
    (19:01) Flocking patterns
    (24:21) What Block Party does
    (24:32) Zoelle’s storytelling
    (29:15) Tactics for punching above your weight as a small startup
    (31:30) The importance of having a highly detail-oriented person on staff
    (33:33) Why Airtable used billboards
    (36:43) Growth and marketing strategies at Airtable
    (42:29) Using data provided by your customers to build features that help future customers
    (50:59) Why customer success and marketing should be one team
    (52:56) Things to avoid in marketing
    (58:04) The power of templates
    (1:00:58) Why Airtable did not prioritize templates for top-of-funnel revenue 
    (1:02:04) Why just getting PR to “get PR” is not a good strategy
    (1:04:57) The importance of

    • 1 hr 13 min
    An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)

    An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)

    Brought to you by Pando—Always on employee progression (https://www.pando.com/lenny), Notion—One workspace. Every team (https://www.notion.com/lennyspod), and Lemon.io—A marketplace of vetted software developers (https://lemon.io/lenny).

    Vijay Iyengar is Head of Product at Mixpanel, and similar to myself, came from an engineering background before transitioning to product. In today’s episode, he explains how Mixpanel has evolved its growth strategy from a fast-paced, feature-focused approach to a more deliberate approach that prioritizes design and user experience. He also shares how Mixpanel irons out customer problems, including implementing internal tools that allow engineering and product teams to respond to customer feedback directly. Additionally, Vijay shares his top SaaS products, books, frameworks, and more. Tune in to gain valuable insights from a seasoned product leader.

    Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-mixpanels-product-journey-vijay-iyengar-head-of-product/#transcript

    Where to find Vijay Iyengar:
    • Twitter: https://twitter.com/vijayiyengar
    • LinkedIn: https://www.linkedin.com/in/vijay4/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • Twitter: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Referenced:
    • Mixpanel: https://mixpanel.com/
    • Figma: https://www.figma.com/
    • Notion: https://www.notion.so/
    • “Shape Up: Stop Running in Circles and Ship Work That Matters”: https://basecamp.com/shapeup
    • The RICE prioritization framework: https://www.productplan.com/glossary/rice-scoring-model/
    • BigQuery: https://cloud.google.com/bigquery
    • Census: https://www.getcensus.com/
    • Zoom: https://zoom.us/
    • FigJam: https://www.figma.com/figjam/
    • A Data Stack for PLG teams: https://mixpanel.com/blog/data-analytics-product-led-growth/
    • Product analytics in the modern data stack: https://mixpanel.com/blog/mixpanel-partners-with-census-to-bring-product-analytics-to-the-modern-data-stack/
    • Snowflake: https://www.snowflake.com/en/
    • Amazon Redshift: https://www.amazonaws.cn/en/redshift/
    • Event-Based Analytics: https://developer.mixpanel.com/docs/under-the-hood
    • The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951
    • Cool Gray City of Love: 49 Views of San Francisco: https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606
    • The West Wing Weekly podcast: http://thewestwingweekly.com/
    • WeCrashed on AppleTV+: https://tv.apple.com/us/show/wecrashed/
    • Severance on AppleTV+: https://tv.apple.com/us/show/severance/
    • Gibson Biddle on Lenny’s Podcast: https://www.lennyspodcast.com/gibson-biddle-on-his-dhm-product-strategy-framework-gem-roadmap-prioritization-framework-5-netflix-strategy-mini-case-studies-building-a-personal-board-of-directors-and-much-more/
    • Shishir Mehrotra on Lenny’s Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/

    In this episode, we cover:
    (00:00) Vijay’s background
    (04:07) How Vijay learned to be more open-minded to new ideas 
    (06:26) Mixpanel’s journey
    (12:40) When to optimize for speed
    (13:49) The feature phase vs. the design phase
    (17:02) The importance of not losing focus on your core product
    (19:52) How Mixpanel organizes teams around buckets of problems
    (20:43) Mixpanel’s most recent six-month time horizon planning cycle
    (25:08) The RICE framework for prioritization (and when to ignore the C and E)
    (26:31) The problem with estimations, and why Basecamp suggests using a six-week time box
    (30:04) How Mixpanel keeps product teams and engineers connected to customers via Slack 
    (33:21) SaaS tools Mixpanel’s teams use
    (34:54) The biggest product analytics mistakes
    (37:34) The present and future of analytics 
    (41:05) How adopting a product mindset has helped Vijay grow his career
    (41:47) Lightning r

    • 46 min
    Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)

    Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)

    Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he’s co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today’s podcast, we dive deep into Ravi’s product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he’s moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.

    Find the full transcript here: https://www.lennyspodcast.com/building-your-product-strategy-stack-ravi-mehta-tinder-facebook-tripadvisor-outpace/#transcript

    Thank you to our wonderful sponsors for supporting this podcast:
    • Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny
    • OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny
    • Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny

    Where to find Ravi Mehta:
    • Twitter: https://twitter.com/ravi_mehta
    • LinkedIn: https://www.linkedin.com/in/ravimehta/
    • Website: https://www.ravi-mehta.com/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • Twitter: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Referenced:
    Disclaimer: Lenny is an angel investor in Ravi’s company, Outpace
    • Reforge’s Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy
    • Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/
    • Indie Hackers: https://www.indiehackers.com/
    • Everything Marketplaces: https://www.everythingmarketplaces.com/
    • The Product Strategy Stack: https://www.ravi-mehta.com/product-strategy-stack/
    • Balsamiq: https://balsamiq.com/
    • Set better goals with NCTs, not OKRs: https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs
    • Ravi’s product manager’s competencies framework: https://www.ravi-mehta.com/product-manager-roles/
    • Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/
    • Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595
    • Ian McAllister on Lenny’s Podcast: https://www.lennyspodcast.com/videos/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/
    • The Ezra Klein Show podcast: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447
    • Ezra Klein’s AI episode: https://podcasts.apple.com/us/podcast/a-skeptical-take-on-the-a-i-revolution/id1548604447?i=1000592835492
    • Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5
    • Airtable: https://www.airtable.com/
    • Superhuman: https://superhuman.com/
    • Descript: https://www.descript.com/
    •  Outpace: https://www.outpace.co
    •  Unlock Your Product Manager Potential: https://www.outpace.co/guides/unlock-your-product-manager-potential

    In this episode, we cover:
    (00:00) Ravi’s background
    (04:24) Why Ravi left Tinder, and what he’s been up to recently 
    (08:05) Differences between working at an established tech company vs. a startup 
    (12:45) Why founders should network with “early-stage” folks
    (14:29) Why you need to do some research and relationship-building before starting your company
    (17:49) What the product strategy stack is and how to use it
    (22:08) M

    • 1 hr 21 min
    What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess)

    What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess)

    John Cutler writes the popular and beloved product newsletter The Beautiful Mess. For many years, he was a Product Evangelist at Amplitude, which led him to meeting and working with a large number of product teams around the world. Through this role, he gained unique insight into how the best product teams operate. In today’s episode, John reflects on leaving his role at Amplitude, and explains the attributes that the top 1% of product teams share. We also go deep into some of his favorite frameworks and discuss the best way to apply these frameworks to your work. We also unpack skills like product sense and product mindset, and what he’s planning in his new role at Toast.

    Find the full transcript here: https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/#transcript

    Thank you to our wonderful sponsors for supporting this podcast:
    • Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny
    • Eppo—Run reliable, impactful experiments: https://www.geteppo.com/
    • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

    Where to find John Cutler:
    • Twitter: https://twitter.com/johncutlefish
    • LinkedIn: https://www.linkedin.com/in/johnpcutler/
    • Newsletter: https://cutlefish.substack.com/

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • Twitter: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Referenced:
    • Amplitude: https://amplitude.com/
    • The North Star Playbook: https://info.amplitude.com/north-star-playbook
    • Craig Daniel on LinkedIn: https://www.linkedin.com/in/craigmdaniel/
    • Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595
    • AppFolio: https://www.appfolio.com/
    • High Leverage Product Evangelism: https://cutlefish.substack.com/p/high-leverage-product-evangelism
    • Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/
    • The Culture Map: Breaking Through the Invisible Boundaries of Global Business: https://www.amazon.com/Culture-Map-Breaking-Invisible-Boundaries/dp/1610392507
    • Innovation Labs: https://innovationlabs.com/
    • BEES: https://mybeesapp.com/
    • Marty Cagan on Lenny’s Podcast: https://www.lennysnewsletter.com/p/the-nature-of-product-marty-cagan#details
    • Sooner Safer Happier: Antipatterns and Patterns for Business Agility: https://www.amazon.com/Sooner-Safer-Happier-Patterns-Antipatterns/dp/1942788916
    • Teresa Torres on LinkedIn: https://www.linkedin.com/in/teresatorres/
    • Andrew Huberman on Instagram: https://www.instagram.com/hubermanlab/?hl=en
    • TBM 49/52: Pyramid of Leadership Self/Other Awareness: https://cutlefish.substack.com/p/tbm-4952-pyramid-of-leadership-selfother
    • ChatGPT: https://chat.openai.com/chat
    • How to Measure Anything: Finding the Value of Intangibles in Business: https://www.amazon.com/How-Measure-Anything-Intangibles-Business-ebook/dp/B00INUYS2U
    • Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations: https://www.amazon.com/Accelerate-Software-Performing-Technology-Organizations/dp/1942788339
    • User Story Mapping: Discover the Whole Story, Build the Right Product: https://www.amazon.com/User-Story-Mapping-Discover-Product/dp/B08TZGKKF2
    • Build with Maggie Crowley podcast: https://podcasts.apple.com/us/podcast/build-with-maggie-crowley/id1445050691
    • One Knight in Product podcast: https://www.oneknightinproduct.com/index.html#page-top
    • Sunny Bunnies on Netflix: https://www.netflix.com/title/81286920
    • Booba on Netflix: https://www.netflix.com/title/81011059
    • Toast: https://pos.toasttab.com/
    • Drift: https://www.drift.com/

    John’s list of high-performing people worth following:
    • Dr. Cat Hicks (@grimalkina) https://www.linkedin.com/in/drcathick

    • 1 hr 40 min
    How to price your product | Naomi Ionita (Menlo Ventures)

    How to price your product | Naomi Ionita (Menlo Ventures)

    Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built product growth and monetization teams starting over a decade ago as one of the first PLG leaders in B2B. She was an early mentor at Reforge and her expertise is in building full-stack growth teams and cultures, launching new products, and helping existing products monetize and retain their users. Consider today’s episode a master class on monetization and pricing. We talk about common mistakes made by founders, specific experiments for how to determine pricing, and why initial growth sometimes comes at the expense of revenue. Naomi also introduces the concept of the Modern Growth Stack, how AI will play a role in growth, and what she’s most excited about for the future.

    Find the full transcript here: https://www.lennyspodcast.com/how-to-price-your-product-naomi-ionita-menlo-ventures/#transcript

    Thank you to our wonderful sponsors for supporting this podcast:
    • Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny
    • Notion—One workspace. Every team: https://www.notion.com/lennyspod
    • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

    Where to find Naomi:
    • Twitter: https://twitter.com/npilosof
    • LinkedIn: https://www.linkedin.com/in/naomipilosofionita/
    • Website: https://www.menlovc.com/naomi-pilosof-ionita

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • Twitter: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Referenced:
    Disclaimer: Lenny is an angel investor in a few startups mentioned in this episode: Eppo, Endgame, Pocus
    • Evernote: https://evernote.com/
    • Figma: https://www.figma.com/
    • The Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=7e6077f855c7
    • OpenView: https://openviewpartners.com/
    • SaaS business model at Profitwell: https://www.profitwell.com/recur/all/saas-business-model
    • Envoy: https://envoy.com/
    • Invoice2go: https://invoice.2go.com/
    • Gas: https://apps.apple.com/us/app/gas/id1641791746
    • Endgame: https://www.endgame.io/
    • Pocus: https://www.pocus.com/
    • Optimizely: https://www.optimizely.com/
    • Eppo: https://www.geteppo.com/
    • Amplitude: https://amplitude.com/
    • Chargebee: https://www.chargebee.com/
    • Zuora: https://www.zuora.com/
    • Metronome: https://metronome.com/
    • Orb: https://www.withorb.com/
    • Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867
    • Ask the Storybots on Netflix: https://www.netflix.com/title/80108159
    • Madhavan Ramanujam on Lenny’s Podcast: https://www.lennyspodcast.com/videos/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/

    In this episode, we cover:
    (00:00) Naomi’s background
    (06:21) Why Evernote wasn’t able to leverage the kind of growth that Notion did
    (08:06) What founders get wrong when it comes to monetization
    (12:34) Which features to include in a freemium product
    (13:22) Day one vs. day one-hundred premium features
    (15:35) Matching price to value for optimal segmentation
    (18:50) When pricing should be revisited
    (19:38) How to determine price, and why it’s a good idea to have a cross-functional pricing team
    (23:06) How to restructure pricing holistically 
    (25:58) How Envoy learned that they were undercharging
    (28:39) The importance of experimentation 
    (32:19) How to balance growth with revenue
    (35:12) What is the modern data stack?
    (36:45) The modern growth stack
    (42:22) The importance of experimentation in the growth stack
    (42:59) Platforms for billing and monetization
    (46:13) Why a hybrid model of pricing tends to be most used in SaaS companies
    (49:01) Leveraging AI 
    (49:52) Lightning round

    • 53 min
    An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)

    An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)

    Yuhki Yamashita is Chief Product Officer at Figma. Prior to Figma, he was Head of Design of Uber’s New Mobility efforts, and before that a product manager at Google and Microsoft. Adding to his impressive resume, Yuhki also taught introductory computer science at Harvard. In today's episode, we talk about operationalizing quality, the case against OKRs, and how Figma isn't just known for product-led growth, but also for building a community of empowered users. Yuhki also shares why he thinks storytelling is key to being a great product manager, owning the "why," and the potential impact of Adobe's acquisition of Figma.

    Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-how-figma-builds-product-yuhki-yamashita-cpo-of-figma/#transcript

    Thank you to our wonderful sponsors for supporting this podcast:
    • Notion—One workspace. Every team: https://www.notion.com/lennyspod
    • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
    • Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny

    Where to find Yuhki Yamashita:
    • Twitter: https://twitter.com/yuhkiyam
    • LinkedIn: https://www.linkedin.com/in/yuhki/
    • Website: https://www.figma.com/@yuhki

    Where to find Lenny:
    • Newsletter: https://www.lennysnewsletter.com
    • Twitter: https://twitter.com/lennysan
    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    Referenced:
    • Yuhki’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-figma-builds-product
    • Shishir Mehrotra on Lenny’s Podcast: https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672
    • Five Why’s template: https://www.figma.com/templates/5-whys-template/
    • Dylan Field on Twitter: https://twitter.com/zoink
    • Jeff Holden on Twitter: https://twitter.com/jeffholden
    • Figma: https://www.figma.com/
    • Friends of Figma: https://friends.figma.com/
    • Camille Ricketts on Lenny’s Podcast: https://www.lennyspodcast.com/how-notion-leveraged-community-to-build-a-10b-business-camille-ricketts-notion-first-round-capital/
    • Adobe Illustrator: https://www.adobe.com/products/illustrator/campaign/pricing.html
    • Adobe Photoshop: https://www.adobe.com/products/photoshop/
    • Switch: How to Change Things When Change Is Hard: https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752/
    • The Story of the Stone, or The Dream of the Red Chamber: https://www.amazon.com/Story-Stone-Dream-Chamber-Vol/dp/0140442936
    • Serial podcast: https://serialpodcast.org/
    • The Good Nurse on Netflix: https://www.netflix.com/title/81260083
    • FigJam: https://www.figma.com/figjam/
    • Asana: https://asana.com/
    • Slack: https://slack.com/
    • Notion: https://www.notion.so/
    • Dropbox Paper: https://www.dropbox.com/paper/start
    • Figma’s Alignment Scale: https://www.figma.com/community/widget/1030848035996871692

    In this episode, we cover:
    (00:00) Yuhki’s background
    (09:05) What Yuhki learned from being on a design team
    (10:29) Why managing designers is more difficult than managing product teams
    (12:20) Why storytelling is important for product managers
    (16:35) How to improve your storytelling skills 
    (18:51) Why PMs need to know the “why” of the product they are managing
    (22:34) The importance of developing a community and strong customer relationships
    (26:13) How to use different types of feedback
    (28:11) Working with Dylan Field
    (32:44) Testing at Figma and the branching emerging feature
    (34:54) Why your entire company should be using your product
    (36:50) The importance of having personal accountability 
    (38:48) Why Yuhki likes to stay out of the way of engineers fixing their own bugs
    (40:50) Yuhki’s thoughts on OKRs and how they are used at Figma
    (48:40) Figma’s interview process
    (51:45) How Figma’s sales team works by creating human connections and empowering designers
    (54:57) How Figma built commu

    • 1 hr 8 min

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