32 episodes
Marketing Mysteries Solved! Wendy O'Donovan Phillips
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- Business
Are you a senior living executive looking to solve a complex marketing mystery or challenge? In this gripping podcast, you will gain tools to uncover the marketing problems killing your organization fastest, strategies that will focus you on the right clues, rather than distractions, and evidence of much more lasting marketing solutions. Real executives like you are engaged in active listening and strategic thinking to solve real marketing mysteries with facts and data. Guests include senior living executives in sales and marketing as well as select sales and marketing consultants to their organizations. Gain clarity on how you can increase ROI, generate higher quality leads and sustain long-term success. Immerse yourself in the suspense, sleuthing and satisfying endings to solve your marketing mysteries! Voiceover: Robin O'Donovan, Artwork: Stephanie Vecchiarelli, Audio Editing and Mastering: Wendy O'Donovan Phillips, Molly Waters, Melinda Gisbert, Copyediting: Evan Franklin. Your host Wendy O’Donovan Phillips is CEO of the senior living marketing agency Big Buzz, www.bigbuzzinc.com. She is the author of two marketing books available on Amazon and her firm consistently exceeds $1 million in annual revenues, which only 1% of women-owned businesses achieve, by applying the marketing solutions you will learn in this podcast. She is one of 1.5% of U.S. marketing agency owners to have sat on the Forbes Agency Council. She has dedicated her career to solving complex marketing mysteries.
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The Leadership Mystery
The Leadership Mystery In this lively discussion with my friend Dr. Jim Boyle III – a distinguished and accomplished oral and maxillofacial surgeon who is a leader with the American Dental Association, Pennsylvania Dental Association and the Pennsylvania Society of Oral & Maxillofacial Surgeons – we cover historical tidbits on leadership, athletics and leadership and music and leadership. Jim brings to light the attributes of leaders like Abraham Lincoln, Benjamin Franklin, John Wood...
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The Differentiation Mystery
The Differentiation Mystery A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, creating a comfortable environment and providing socialization and fun. It’s different. Seth Godin Purple Cow different. In their words, “Our home is the right size where our residents feel comfortable and a part of a group.” In this episode, Terra...
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The Automation Mystery
The Automation MysteryMarketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, Sean Leonard, CEO of ActiveDEMAND:1) We have too much information; and,2) Everyone needs help.With that in mind, our jobs become making marketing better, infusing it with the creativity, inspiration and sense of trustworthiness that helps older adults co...
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The Proper Use of AI Mystery
In this episode, Jenni Bost, Vice President of Marketing with Radiant Senior Living, and I unpack together the proper use of AI in marketing. The story starts with technology preceding artificial intelligence. She and I both believe in first gathering survey and analytic data to identify the types of marketing that have the biggest impact on sales. This data offers guideposts as to where to focus efforts. We discuss how the right marketing automation and CRM software can further strengthen re...
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The Sales Leadership Mystery
Too much management, not enough leadership. That’s what my guest, Shane Ness, Regional Director of Sales at MBK Senior Living, and I believe is the root cause of low occupancies from a sales perspective. In this episode, Shane and I explore the real secret to building trust and relationships with the sales team, a two-day “Tour Development Sales Training” he swears by for improving census fast and ways to connect person to person, heart to heart, rather than getting swept up in the busy-ness ...
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The Heart Work Mystery
My guest in this episode is Niki O’Brien, Director of Sales and Marketing with Legend Senior Living and winner of 2016 Argentum Sales and Marketing Director of the Year. Niki loves solving problems with her team and is an expert on revenue growth, maintaining the highest level of occupancy and developing and executing sales strategies. In this episode, Niki and I explore sales strategy as framed “Heart Work,” a mainstay of Legend Senior Living’s culture. We discuss how strategy is different t...
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