Messaging that Generates Revenue : Episode 1 Achieving Breakthrough Growth for Your Business

Most advertising programs fail to generate a positive return on investment; however, if you create the right message, you will generate revenues for your business. This Podcast provides an overview of the three imperatives to crafting messages that generate cash: 1) understanding your customers’ values, 2) understanding what your competitors are focused on, and 3) to develop a unique value proposition that distinguishes you from key competitors.