31 min
Nailing Product Market Fit From the Ground Up
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- Entrepreneurship
Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders.
Learn more:
Read this story and see full transcript on Inc.com
Flybridge Capital Partners, Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management.
Jeff Bussgang's Harvard Business School site.
BrightHire, referenced at 5:02
Read more about Classpass's pivot, referenced at 17:36 link
Bussgang's post about ethical considerations early-stage founders need to make, referenced at 20:02
X Factor Ventures, referenced at 21:37
Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders.
Learn more:
Read this story and see full transcript on Inc.com
Flybridge Capital Partners, Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management.
Jeff Bussgang's Harvard Business School site.
BrightHire, referenced at 5:02
Read more about Classpass's pivot, referenced at 17:36 link
Bussgang's post about ethical considerations early-stage founders need to make, referenced at 20:02
X Factor Ventures, referenced at 21:37
31 min