25 min
Samira Far | No.2 The Empowered Challenger
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- Entrepreneurship
The next time you hit the restroom, odds are you’re probably not going to put too much thought into what you use to wipe. And that’s just the thing, toilet paper is usually an afterthought. But Samira Far’s aptly named company, No.2, is challenging our TP assumptions.
A true entrepreneur at heart, Samira founded No.2, which creates 100% bamboo toilet paper, to provide an eco-friendly option for that essential good we rarely think about.
No.2 boasts a superior wipe wrapped in vibrant, aesthetically-pleasing paper packaging — this toilet paper actually looks so nice it doubles as bathroom decor! Samira challenges the toilet paper industry in more ways than one: Her product is environmentally friendly, attractive, durable, and smoother than competitors, eliminating what she calls “butt crumble” (you’ll have to listen to learn more on that subject.)
In this episode, Samira talks about disrupting the toilet paper industry, how she was able to find a market opportunity most entrepreneurs overlooked, and how she plans to build a loyal customer base.
The next time you hit the restroom, odds are you’re probably not going to put too much thought into what you use to wipe. And that’s just the thing, toilet paper is usually an afterthought. But Samira Far’s aptly named company, No.2, is challenging our TP assumptions.
A true entrepreneur at heart, Samira founded No.2, which creates 100% bamboo toilet paper, to provide an eco-friendly option for that essential good we rarely think about.
No.2 boasts a superior wipe wrapped in vibrant, aesthetically-pleasing paper packaging — this toilet paper actually looks so nice it doubles as bathroom decor! Samira challenges the toilet paper industry in more ways than one: Her product is environmentally friendly, attractive, durable, and smoother than competitors, eliminating what she calls “butt crumble” (you’ll have to listen to learn more on that subject.)
In this episode, Samira talks about disrupting the toilet paper industry, how she was able to find a market opportunity most entrepreneurs overlooked, and how she plans to build a loyal customer base.
25 min