S1 E11 - The protagonist for today’s story, is an unlikely one. Cut from the same cloth as convicts, and cast from the salty shores of Australia to the land of opportunity, It has all the hallmarks of a classic underdog novel.
A plumber by trade and avid BMX’r it wasn’t until a hacked bank account whilst on a surf trip in Mexico that Matt even rode a big bike for the first time. And even then on that long ride from Mexico City to Austin Texas CRUST was still but a twinkle in Matt’s eye.
Enter an Ipod touch, yes an Ipod touch, Cheech and the rest is history. Knowing basically none of this, we sat down with Cheech and Matt who until very recently were literally the duo behind the burgeoning bike brand Crust that does things its own way, to hell with everybody else, to dig a little deeper into the story of a couple of folks just tryin’ to make a crust.
In episode 11 of Thereabouts: Outspoken we catch up with founder of CRUST bikes Matt, and his business partner and wife Cheech to find out how the brand came to be, bringing surfboard design to cycling, bike orgasms, running a small business, and the joys of touring.
For our Film Sometime Thereafter: https://roammedia.com/sometime-thereafter/
More on Crust over at: https://www.crustbikes.com/
More of our films: https://www.thereabouts.co