Roadmap to Referrals Stacey Brown Randall

Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business.
Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggle of deciding on a niche and the importance of focusing on a specific target market.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/315

Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects.
Neil Tyra realized the importance of video content marketing in the legal industry and overcame his initial hesitations and challenges to create engaging video content for his practice. He discusses the impact of incorporating video content into his marketing strategy and how it transformed his practice.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/314

In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge.
Learn about how Kathy identified the problem in her business, the resources she utilized to research available options, and the process she used to choose a tool that best suited her needs and improved her productivity.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/313

In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings.
By sharing the stories of these business owners, just like you and me, I hope to inspire you to embrace challenges and seek solutions even in areas where you may not consider yourself an expert.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/312

Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business.
If you've ever felt frustrated with the traditional, outdated methods of asking for referrals or incentivizing clients, this episode is a game-changer. Learn how to build genuine relationships, respect your connections, and generate referrals in a way that feels good and works effectively.
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/311

Sometimes, the key to unlocking referral success lies in asking the right questions.
In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well.
Listen in to discover what this challenge is and how it can revolutionize your approach to building a referable business. Are you ready for the challenge?
Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/310