Show Up and Be Heard Becci McEvoy

How to create a brand for your business, with Katie Caldwell
Season 1, Episode 7: Show Up and Be Heard

Today’s episode of the podcast is an interview with the fabulous Katie Caldwell.

In this episode, we talk all about what branding actually is and how to get started with creating a brand for your own business.

We also dive into why being clear on your values is so important and Katie gives some incredibly helpful tips around how you can do it yourself, if you're not in a position to outsource yet.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
The process of brand development and how to clarify the 'What,' 'Who,' and 'How'Practical tips and advice for creating a brand strategy for your businessPlatform, app and tool recommendations to help you create your own brand and build your own website

Katie is the founder of award winning London based design studio Geek Boutique Design.

Over the past 8 years she's helped over 200 businesses define and perfect their visual and digital presence and helped them to elevate their brand and website to that all important next level.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:
Connect with Katie on Instagram or LinkedIn
Take Katie's FREE Brand Archetype Quiz
Download Katie's FREE Website Planner
Check out Coolors to help you pick your brand colours

CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
00:00 The Journey to Business Ownership: Finding Alignment with Values and Lifestyle
09:32 Beyond Visual Identity: Understanding the Emotional Impact of Branding
28:24 The Process of Brand Development: Clarifying the 'What,' 'Who,' and 'How'
34:27 Practical Guidance for Brand Strategy: Insights from Katie
37:13 Considerations for DIY Branding and Website Creation
53:25 Brand Consistency and Differentiation
01:00:43 Platform Recommendations for Website Building

SUPPORT THE SHOW:
If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT
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This...

Season 1, Episode 6: Show Up and Be Heard
Today’s episode of the podcast is a solo episode all about the importance of a well created Instagram bio, including some simple, actionable tips that you can go away and do right now.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
Why your Instagram bio is like your digital business card5 simple tips that you can go away and action right nowHow to strike the right balance between professional and personal

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:
What Becci's 'Link in Bio' page looks like

CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
00:00 Crafting the Perfect Instagram Bio
02:24 The Power of a Profile Photo
06:36 Setting Yourself Apart
08:35 Guiding Your Audience with a Call to Action
11:49 Organising Multiple Links
13:29 Optimising Highlights and Pinned Posts

SUPPORT THE SHOW:
If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT
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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Podcorn - https://podcorn.com/privacy

Season 1, Episode 5: Show Up and Be Heard
Today’s episode of the podcast is an interview with the wonderful Ange Lyons.

In this episode we explore our thoughts on networking, time management, and the tools that keep our businesses organised.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
The systems we use to stay organised in businessThe community groups that we wouldn't be withoutThe Customer Relationship Management tool Ange has fallen in love with

Ange is a British-born East Londoner, with West Indian parents from the Windrush generation.

She studied product design at Central Saint Martins and began her design career in graphic design over 20 years ago, and founded her business Lyons Creative 12 years ago.

She offers graphic design services to multiple industries, which include corporates – insurance and finance, publishing houses, charities and freelancers.

This ensures she has a variety of work and keeps her skillset diverse. She is also the creative lead of Freelancer Magazine and loves every minute of it.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:
Connect with Ange on Instagram or LinkedIn
Sign up to Ange's newsletter
Find out more about Moxie, the Customer Relationship Management tool mentioned in today's episode
Check out the communities run by Being Freelance and Digital Women, The Business Allotment and Inclusion

CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
03:11 Tips and advice for staying organised
06:23 Developing Organisational Skills
09:39 The Benefits of Networking
13:21 The Search for a CRM System
19:58 Streamlining and Automating Tasks
23:08 Time-saving with Asana
26:08 Being a Business Owner
29:26 Understanding the Impact of Decisions on Finances
33:11 The Benefits of Using Excel
36:14 Finding the Right Scheduler
39:18 The Value of Professional Design
42:34 Starting with a Basic Website or Landing Page
46:08 The Role of Contracts
47:08 Adapting and Evolving Processes
47:12 Being Freelance and Digital Women
47:21 The Power of Inclusion and Community
47:59 Learning and Sharing in

The truth about Imposter Syndrome and self-doubt, with Laura Bremner
Season 1, Episode 4: Show Up and Be Heard
Today’s episode of the podcast is an interview with the brilliant Laura Bremner.
In this episode, we talk all about the origins of imposter syndrome, and strategies for overcoming self-doubt and fear of failure.
We also dive into the impact of learned responses on our behaviour, the concept of EMDR therapy and the importance of staying in our own lane in business and life.
BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
The origins of Imposter Syndrome and the cultural impacts it has hadStrategies for overcoming self-doubt that you can go away and implement nowAn understanding of how the brain works, when it comes to self-doubt and fear of failure

Laura is an Occupational Therapist, EMDR Practitioner and Well-being Coach, a mum of two girls, owner of a cat and a husband!
She is the director of LB Therapy which specialises in supporting stressed out women who are stuck in autopilot to get a break from the relentless exhaustion that comes from being overloaded, overwhelmed and overcompensating their whole life.
Laura guides women to find their version of freedom and fulfilment in life with clear, practical strategies that make lasting changes. With 17 years of clinical experience she uses a wide range of modalities, and personal experience of being 'in the trenches' with you, to help you figure out what needs to change and how to change it!
If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:
Join Laura's free 'Making Me Matter' Facebook group
Check out Laura's website
Connect with or follow Laura on Facebook, Instagram or TikTok

CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
00:00 The Journey to Business Ownership and Overcoming Burnout
05:57 The Origins of Imposter Syndrome and Cultural Impact
12:04 Investing in Oneself and the Importance of Inner Work
22:58 Strategies for Overcoming Self-Doubt and Building Self-Worth
29:35 Understanding Self-Doubt and Fear of Failure
32:25 The Power of EMDR Therapy
53:47 Staying in Your Own Lane: Business and Life

SUPPORT THE SHOW:
If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT
a...

Season 1, Episode 3: Show Up and Be Heard
Today’s episode of the podcast is a solo episode all about my BOSS Framework, that was designed to help you simplify your content, show up and be heard on your socials.
BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
What the framework is and how you can apply it to your businessThe importance of boundaries on social media and how to set themThe key part of engagement on social media that you're probably forgetting

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:
Read this podcast in blog format

CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
00:00 Introduction and Explanation of the Boss Framework
02:48 Boundaries
08:23 Optimising for Engagement
11:12 Showing Off
13:59 Selling Often

SUPPORT THE SHOW:
If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT
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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Podcorn - https://podcorn.com/privacy

Season 1, Episode 2: Show Up and Be Heard
Today’s episode of the podcast is an interview with the fantastic Suzanne Frear.

In this episode we chat all about what showing up in our business looks like for us, and our top tips for doing it with confidence.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:
How to overcome the fears and doubts you have about showing upHow to motivate yourself on the days you just don't feel like doing itThe mindset shifts we have had, that has helped us to show up in our business

Suzanne Frear is an expert in creative Copywriting and messaging that connects.

She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it. She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose!

Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.

Having lived in Germany and America, Suzanne is now settled in Warwickshire in the UK, she is a magazine columnist, regular podcast guest, experienced group trainer and is currently working on her own fiction novel.

In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:
Connect with Suzanne on Instagram or LinkedIn
Visit Suzanne’s website for lots of fabulous resources to help you take your copy from ‘meh’ to ‘AMAZING’!

CONNECT WITH BECCI:
Connect with Becci on Instagram, LinkedIn or Facebook
Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:
03:03 Showing Up in Your Business
06:08 Overcoming Fears and Doubts
09:50 The Power of a Supportive Community
13:50 Celebrating Your Achievements
25:40 Believing in Yourself and Having a Positive Mindset
32:38 The Power of a Supportive Community
35:03 Focusing on the Next Step and Smaller Goals
38:27 Not Being Defined by Others' Opinions

SUPPORT THE SHOW:
If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT
Tap to download



This podcast uses the following third-party services for analysis:...