40 episodes
Small Business Big Deal Podcast Tracy Jepson
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- Business
Welcome to the Small Business, Big Deal Podcast, where entrepreneurs from all walks of life deconstruct their businesses, sharing the journey of how they built their success, piece by piece.
Our mission is to inspire and empower budding entrepreneurs to turn their dreams into thriving businesses. Each week, we spotlight the brightest minds in entrepreneurship, both current and future stars, offering invaluable insights and lessons learned.
Hosted by Tracy Jepson, a seasoned Small Business Strategist, Certified Mastery Profit First Professional, and CEO of Jepson Solutions, LLC, this podcast delves deep into the world of small business. With over 20 years of experience in small business administration, Tracy has a profound understanding of the unique challenges companies face, especially in those critical first five years.
Tracy's expertise lies in helping clients decipher their financial numbers to understand how they impact the overall health of their business. She crafts strategic plans based on industry best practices to support growth goals and provides ongoing monthly support to ensure her clients achieve those goals and ultimately get out of debt.
Through her one-on-one coaching and mastermind programs, Tracy shares her wealth of knowledge with everyday entrepreneurs and start-up business owners. These coaching services provide entrepreneurs with the guidance and support they need to create profit-focused foundations, manage their cash flow effectively, eliminate debt, and build sustainable businesses.
Tune in to the Small Business, Big Deal Podcast and join us on a journey of entrepreneurial discovery and growth. One business owner. One story. Week by week.
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Ep 39: Design Agency Owner Helps Businesses Create Stunning Branding
On today’s podcast, we’re talking with Katie Dooley, owner of Paper Lime Creative, a branding and design agency in Edmonton, AB. Her company creates stunning visual branding that shows off businesses’ unique personalities. Their print design services make getting a brand out into the world effortless and enjoyable.
Read more: https://tracyjepsonpodcast.com/media/ep-39-design-agency-owner-helps-businesses-create-stunning-branding/1490/
About our guest: https://paperlime.ca/about/
What we discuss on this episode:
0:56 – Meet Katie
1:29 – Entrepreneur dreams
3:45 – Making the transition
7:25 – Changing her life
10:00 – Growing pains
11:03 – Structuring her business
12:09 – Brand strategy
16:02 – Companies she works with
17:32 – Growth
18:47 – Continuing education
21:26 – Managing the work
26:11 – When to hire a marketing company
36:40 – Advice -
Ep 38: Online Magazine Business Booming, Even During COVID
On today’s podcast, we’re talking with Dennis Crosby, owner of Crochet Media Group, an online subscription that focuses on the arts and crafts niche, especially crocheting. Find out how his business is thriving, even during COVID.
Read more: https://tracyjepsonpodcast.com/media/ep-38-online-magazine-business-booming-even-during-covid/1484/
About our guest: https://denniscrosby.com/
What we discuss on this episode:
1:32 – Meet Dennis
12:55 – How he ended up working on a magazine
19:53 – Why he continued magazine
24:45 – Building teams
29:06 – Hiring
34:16 – Personal development
40:59 – What’s next -
Ep 37: Concierge Wealth Owner Helps Clients Achieve Financial Goals
On today’s podcast, we’re talking with J.B. Morris, founder of Concierge Wealth Management based in Boston. Find out how he helps high earners in their 30s and 40s develop financial plans.
Read more here: https://tracyjepsonpodcast.com/podcast/ep-37-concierge-wealth-owner-helps-clients-achieve-financial-goals/1475/
About our guest: https://www.conciergewm.com/team/julian-morris
What we discuss on this episode:
1:19 – Meet J.B.
2:19 – Becoming a financial advisor
3:28 – The financial industry
7:30 – Owning a business
13:20 – Work-life balance
18:04 – In person versus virtual
24:00 – Financial planning
33:38 – Mental toughness
38:58 – Advice
40:38 – Contact J.B. -
Ep 36: How a ‘True-Born Leader’ Created His Own Marketing Team
On today’s podcast, we’re talking with Todd Bertsch, owner of Evolve Marketing and a leader in the web design industry. Find out how this self-described “true-born leader” created his company.
Read more:
https://tracyjepsonpodcast.com/podcast/ep-36-how-a-true-born-leader-created-his-own-marketing-team/1468/
About our guest:
Todd is an award-winning web designer, author, educator, and lecturer, and speaks regularly throughout the region on various web-related topics. He holds a BFA from The University of Akron in graphic design. His web experience and marketing strategies are what separate him and Evolve from others in the web industry.
Helpful Resources:
https://www.evolvemarketingteam.com/
https://www.linkedin.com/in/toddmbertsch/
What we discuss on this episode:
1:29 – Meet Todd
3:29 – Why entrepreneurship
7:34 – Work-life balance
17:54 – Delegation
20:29 – First hire
25:38 – Accounting
29:08 – What he wishes he knew
33:01 – Failure
33:36 – How his business is different
39:33 – Advice for new business owners
42:05 – Contact Todd -
Ep 35: Sales Ninja Helps ‘Badass Business Women’ Know Their Worth
On today’s podcast, we’re talking with Laura Wright, a master sales coach who is helping “badass business women” make more money and know their worth.
Read more: https://tracyjepsonpodcast.com/entrepreneur/ep-35-sales-ninja-helps-badass-business-women-know-their-worth/1463/
About our guest:
Laura Wright is a Self-Published Author, Speaker, Growth Strategist, Master Sales Coach and co-founder of The Sould Sisters.
She has closed a cool $43 million and then some over the past 20 years and she’s the founder of EPIC at Sales, but, for a time Laura Wright’s life was anything but epic.
After her real estate company crashed and burned in 2008, Laura found herself over $500,0000 in debt and doubting her ability to rise up from this setback, until she remembered two of her greatest gifts: the power to see the potential in ANY situation and the ability to close just about any sale with love.
A few years later, Laura has made a name for herself in the coaching industry as the go-to “Sales Ninja” for service-based women in business, helping her clients scale to six-figures within months and cross seven-figures in record time.
Join her Facebook Group: https://www.facebook.com/groups/thesouldsisters
What we discuss on this episode:
1:05 – Meet Laura
4:19 – Don’t give discounts
5:40 – How she became a business owner
8:06 – College burnout
14:53 – Building a business plan
27:05 – Hire before you’re ready
31:42 – Getting your spouse on board
35:48 – New businesses and knowing your worth
43:26 – Bringing on a partner
50:36 – The Sold Sisters -
Ep 34: Accounting Firm Owner Helps Businesses Navigate Tricky Tax System
On today’s podcast, we’re talking with John Briggs, founder and CEO of Incite Tax. John graduated from Brigham Young University with a Master of Accountancy in Tax. He worked on corporate taxes and trusts in Orange County, Calif., with Deloitte & Touche, one of the four largest national accounting firms.
Read more and get additional resources here: https://tracyjepsonpodcast.com/podcast/ep-34-accounting-firm-owner-helps-businesses-navigate-tricky-tax-system/1456/
About our guest: https://incitetax.com/about-the-team/
What we discuss on this episode:
1:09 – Businesses
4:15 – Anti-tax
6:40 – Scary IRS letters
11:40 – Entrepreneurship
16:47 – Work-life balance
23:07 – Personal development
28:20 – Making an impact
33:32 – Company culture
38:42 – Employees
39:37 – Dream gifts
40:26 – New entrepreneurs
44:26 – Contact John
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