13 episodes
The Association Marketing Show Feathr
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- Business
Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
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Use Video to Level Up Your Marketing – Carrie Ferenac, Convention News Television
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Optimizing Your Customer Journey – Zach Wilson, Gulo
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How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions
Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more.
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Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association
Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more.
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Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives
Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.
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Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association
In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.