241 episodes

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

The Membership Guys Podcast with Mike Morrison The Membership Guys

    • Entrepreneurship

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

    Should You Build Your Website Yourself or Hire Help - with Martin & Lyndsay from Jammy Digital

    Should You Build Your Website Yourself or Hire Help - with Martin & Lyndsay from Jammy Digital

    Some memberships need great video content. Others need a complex email campaign. Some need entirely unique elements.
     
    All memberships need a website.
     
    So how do you go about it? Do you hire in a professional or do you do it yourself?
     
    It’s one of the biggest questions you can ask as you launch your membership, so I got together with two of the finest web designers I know to dive into the best approach for membership owners.
     
    Martin and Lyndsay, owners of Jammy Digital and Make Your Mark Online, are web design experts and join me on this episode of The Membership Guys podcast to give some advice you might not be expecting…
     
    Essential Learning Points:
     
    Why it’s often better to make your own website When it’s better to hire a professional How to hire the right web designer What the right web designer looks like Our own experiences where DIY websites helped our businesses grow and paying a designer would have hampered us  
     
    Important Links & Mentions:
     
    Jammy Digital Make Your Mark Online The Membership Academy – where you can access our membership site theme, Memberoni Why Membership Site Owners Need to Niche Down (And STAY Niched) Membership Mastermind from The Membership Guys (Facebook group)  
    Key Quotes:
     
    “Unless you’re at a certain point financially and in terms of your understanding of your business, it’s not worth paying a web designer.”
     
    “It’s rare that we find a web designer who charges a small amount and can do a good job.”
     
    “Some people say they’ve taken 12 or 18 months trying to get their website done and it’s a complete waste of time, because they’ve not been bringing money in.”
     
    “You don’t want to be investing cash unnecessarily without making it first.”
     
     
    Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.
    We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
    Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

    • 57 min
    Using Facebook Ads to Promote Your Membership with Gavin Bell

    Using Facebook Ads to Promote Your Membership with Gavin Bell

    In today’s digital-driven society, it often feels like you can’t go far without bumping into a self-proclaimed social media ‘expert’. So, when you encounter someone who everyone else calls an expert, who speaks with a quiet assuredness and conspicuous lack of arrogance, it’s a refreshing surprise.
    It’s my absolute pleasure and honor to have Gavin Bell on The Membership Guys podcast. Gavin is an award-winning entrepreneur, speaker, and one of the UK’s leading Facebook advertising consultants.
    In this episode, Gavin and I discuss the most effective ways membership providers can use Facebook advertising, how to work out a sensible budget and achieve a healthy ROI, common mistakes and best practice, and so much more.
    This episode is chock-full of amazing advice for entrepreneurs and membership providers – I can’t think of any other way you could get more valuable information on Facebook ads in this amount of time.
    Essential Learning Points:
    The dos and don’ts of running Facebook ads for memberships Common mistakes in Facebook ads and best practice to follow How to calculate appropriate ad budgets based on the value of new members Why ads are only one part of a much bigger picture Key Quotes from Gavin:
    “Good advertising is getting harder, which means we need to work harder and better.”
    “When it comes to running a proper Facebook ad campaign, as opposed to randomly boosting posts, we want to set it up in a way that is going to hopefully run forever.”
    “If you have a website with an audience already, the first thing to do would be to create a retargeting ad. If you’re someone without an audience, your first step is to try and build an audience through ads.”
    Important Links & Mentions:
    Gavin’s website Membership Academy 9 Simple Membership Marketing Tactics That’ll Get You More Members Should I offer a trial for my membership site? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.
    We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
    Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

    • 49 min
    5 Mix-and-Match Strategies for a Successful Membership Site Launch

    5 Mix-and-Match Strategies for a Successful Membership Site Launch

    Build it and they will come.

    While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.

    Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.

    In this episode I share 5 launch strategies that are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start.

    • 15 min
    Why You Should Run a Beta Test for Your Membership Site

    Why You Should Run a Beta Test for Your Membership Site

    Launching a membership site is an exciting but nerve wracking time.

    You've probably put your blood, sweat and tears into creating this site, no doubt losing some sleep along the way.

    But when the time comes to actually open the doors, we can often find ourselves hesitating.

    What if it all goes wrong?

    Running a beta test can be a great way of assuaging this fear, as well as ensuring that you launch the best possible version of your membership.

    In this episode, I share my top tips on running an effective beta test for your membership site.

    • 29 min
    Should You Allow Competitors to Join Your Membership?

    Should You Allow Competitors to Join Your Membership?

    We can all be overprotective of our content, especially when it comes to being open and allowing our competitors into our safe and secure membership site. I choose to have an open-minded attitude and assume the best in people. There are ways to make it work and even benefit from opening your doors and letting them in, while staying vigilant.
    Essential Learning Points:
    Learn what it is that makes you different from your competitors Find out what to do if there’s a competitor in your community Learn about the red flags that indicate suspicious behaviour Listen to our crazy content theft story Important Links & Mentions: 
    Episode 198 = What to do when someone steals your membership content: https://www.themembershipguys.com/membership-content-theft/
    Key Quotes:
    “It’s natural to be over-protective, but don’t get paranoid.” 
     “Always see the best in people! Don’t assume that people are joining with negative intentions.” 
    “We know our real competitors won’t steal our content.  They don’t need to because they’ve got their own experience, knowledge and expertise to draw on.”
    “We may be directly competitive, but there’s always a level of respect and professionalism where you would never dream of ripping each other off.”  
    “Ultimately, if you have others in your industry doing good work, and if you can collaborate to do great things, then everyone wins.”
    Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.
    We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
    Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

    • 32 min
    4 Ways to Discover What Your Audience REALLY Want from your Membership

    4 Ways to Discover What Your Audience REALLY Want from your Membership

    Do you know what people in your audience actually want from your membership?

    When planning your membership site, it’s easy to fall into the trap of building something that we think would be good, rather than something that’s based on research into what your audience really want (and need).

    In doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don’t engage in the way you hope they will.

    Whether it’s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media – discovering what people actually want and need is critical to connecting with your audience and driving them to action.

    In this episode, I discuss 4 ways to discover what your audience really want.

    • 11 min

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