643 episodes
The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr
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- Technology
The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White
Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. Before the pandemic, hybrid and virtual gatherings accounted for only 18.9% of all events. But after the pandemic, the number shifted, with 59.5% of event planners stating that they will focus more on hybrid events.
Is there still room for in-person events in 2023 and beyond? Further, can it drive value for your business? For Todd White, Co-Founder of GUIDEcx, the answer to both questions is a resounding yes. In this episode, Todd shares with SaaStr's Poya Osgouei why GUIDEcx finds live events so valuable, even beyond sales, and the playbook he uses to ensure his team gets the most out of events.
Watch the full webinar for even more about GUIDEcx and tips for successful events.
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
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SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta
Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out.
Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. All of which were disruptors when they first came on the scene.
Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? Lenta shares his lessons learned through scaling these early-stage companies.
Full video: https://youtu.be/FvYovHfm7rs
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
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SaaStr 643: What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific, Chris Perrine
Buying software has changed significantly over the past 27 years. Despite the economic headwinds we’ve seen, buyers still buy a lot. The average mid-size company has 111 SaaS applications. By next quarter, that’s estimated to rise to 119.
Of course, companies are experiencing some economic impact, and average spend is coming down slightly. Chris Perrine, the Vice President of G2, Asia Pacific, shares what’s holding up buyers in today’s economy and how you can meet them where they are.
Video with Q&A: https://youtu.be/S9yQ1Oe30zU
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
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SaaStr 642: Founder-Led Enterprise Sales: Failure Points on the Path to $100m ARR with TigerEye and PlanGrid Co-Founder and CEO Tracy Young
If you’re on the path to building a startup, you know what it means to fail. In this week’s Workshop Wednesday, Tracy Young, CEO and Co-Founder of TigerEye and PlanGrid, says that “everything is going to fail.” Young took PlanGrid from nothing to $100M ARR before passing the baton and shares the biggest lessons learned, the biggest failures, and how to navigate them.
Full video with Q&A: https://youtube.com/live/w9-lMhAyJeo
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
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SaaStr 641: The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude VP of APJ Mark Velthuis
With product-led growth, your product is the main driver of revenue growth; companies can scale up faster while keeping sales and marketing costs low. Conversely, sales-led growth puts human interaction at the center of sales processes. But sometimes, choosing a single path when it comes to a sales-led or a product-led growth model isn’t enough. In this session, Amplitude's Mark Velthuis will share how companies can embrace a mix of the two strategies, how it will affect our traditional understanding of sales, marketing, and product, and how leaders can get everyone on board.
Video: https://youtu.be/7DQPNB6AU2o
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
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SaaStr 640: CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Found Success with Atlassian CRO Cameron Deatsch
How did the largest product-led growth enterprise company in the world find success? In this week’s episode of CRO Confidential, Cameron Deatsch, CRO of Atlassian, shares his wisdom with Founders Fund Partner Sam Blond. Atlassian is trading at over $40B with revenue north of $3B. When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to. So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth?
Video: https://youtu.be/s897t3MSAxM
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8