8 min
#5: Brewing Good. Liquid Barcodes Loyalty Podcast
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- Marketing
How do you connect with customer's emotionally rather than just tracking and rewarding their transactions?
This episode of the "Liquid Barcodes Live Loyalty" podcast discusses a new consumer-focused mindset evident in the latest Mc Donald's marketing campaigns.
We discuss recent marketing activity from McCafe and McDonald's in the US market featuring a new focus on positivity with a campaign encouraging customers to "pay it forward". Listen to learn about this trend-setting and innovative campaign that ran in summer 2019 designed to build emotional loyalty and brand value with customers.
How do you connect with customer's emotionally rather than just tracking and rewarding their transactions?
This episode of the "Liquid Barcodes Live Loyalty" podcast discusses a new consumer-focused mindset evident in the latest Mc Donald's marketing campaigns.
We discuss recent marketing activity from McCafe and McDonald's in the US market featuring a new focus on positivity with a campaign encouraging customers to "pay it forward". Listen to learn about this trend-setting and innovative campaign that ran in summer 2019 designed to build emotional loyalty and brand value with customers.
8 min