35 episodes

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups.

Our episodes are based on live #FriTalks LinkedIn broadcasts.

B2B Sales and Marketing #FriTalks IBD Consulting

    • Business

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups.

Our episodes are based on live #FriTalks LinkedIn broadcasts.

    35. Top 5 mistakes to avoid in B2B marketing

    35. Top 5 mistakes to avoid in B2B marketing

    We will be discussing our experiences, mistakes and learnings from over 200 campaigns and how our approach has changed, with the environment becoming more complex and demanding.
    We will be highlighting the top 5 mistakes made and how they have impacted us and our business, how to avoid them and how to use them to your advantage.

    • 33 min
    34. Can word of mouth marketing alone grow SaaS businesses?

    34. Can word of mouth marketing alone grow SaaS businesses?

    Word-of-mouth marketing can work wonders for a company. This “free” marketing can create free  advertising and make customers come to you. However, WoM may not be as  free as you think. Understanding and creating this WoM effect requires much greater effort and planning than expected, and on this B2B Sales and Marketing #FriTalks together with Ugis Briedis, Chief Business Development Officer at DeskTime, we discussed his real-life learnings about word-of-mouth marketing and answered the following key questions:

    - What is WoM marketing?
    - What types of businesses it is best for?
    - What company life-stage it fits best?
    - Is it possible to grow business only by WoM?
    - Pros and Cons of using WoM as your main marketing vehicle

    • 37 min
    33. Maximizing the impact of marketing events.

    33. Maximizing the impact of marketing events.

    In-person events are  returning to the marketing mix of many B2B marketers. It always has been one of the preferred tactics for brand awareness, lead generation, community building and more. But, same time very resource-consuming and  challenging to measure. So how do we turn significant internal efforts  and substantial marketing investments into true impact on the sales pipeline?   
    Our guest for B2B Sales and Marketing #FriTalks was Anastasia Zencika, CMO at ECOMMPAY. She helped us find the answer to this and other questions about how to maximize the impact of marketing events.
    We discussed the following topics:

    1. How have events changed in the digital era, and why do you still need them?
    2. What types of events are a good fit for B2B companies? (own events, 3rd party events, etc.?)
    3. What factors (internal and external) define the success of the event?
    4. How to make the audience come (return and engage)?  
    5. If and what impact can you expect from events for the sales team?
    6. How to measure and maximize the impact?

    • 33 min
    32. Learnings from 18 years of building IT services business.

    32. Learnings from 18 years of building IT services business.

    IT services can be a highly profitable business in the home market.  However, expanding internationally is a completely different game.

    In this episode, we welcomed Rinalds Sluckis, CEO of Digital Mind with 18 years of learning and experience in running an IT services business in international markets.

    Over this time Rinalds has opened and closed sales offices in several  markets and his company Digital Mind recently acquired Alna Business Group, thus significantly expanding its product portfolio and geographic coverage.

    • 32 min
    29. Overlooked power of PR in B2B

    29. Overlooked power of PR in B2B

    In our new episode, try to uncover the overlooked power of PR in B2B with our guest Mike  Maynard, managing director of Napier Partnership Limited and marketing/PR expert.

    In our conversation we covered the following topics:
    1. What do we understand by PR in B2B?
    2. Why should companies include PR into their marketing mix, especially in the digital era?
    3. When can PR be most impactful?
    4. How to measure the impact?
    5. Can PR generate sales leads? Or how it can help sales?
    6. Where to start if you are a small tech company or a start-up?

    • 34 min
    31. How effectively scale your Cloud business?

    31. How effectively scale your Cloud business?

    Cloud has introduced many new opportunities for resellers, IT service providers and system integrators, but also new challenges in staying competitive and profitable while scaling the business.

    In this episode of the B2B Sales and Marketing FriTalks, we explore how to scale Cloud business effectively with Gabor Vass, Partner Business Development Lead at Microsoft.

    We discuss the role of the resellers’ “Intellectual Property” and how it impacts the Go-To-Market approach, what some of the key challenges are that you need to look out for, why it is crucial to think of an entire customer lifecycle journey when scaling your business, and what sales approach is most appropriate for your solution to scale.

    • 31 min

Top Podcasts In Business

Ilze Medne
Александра Митрошина
Hugh Hendry
Michael Helbling, Tim Wilson, and Moe Kiss
Delfi.lv
WG Media