Episode 379 - Roberto Espinosa and Eric Wilkerson of Tacodeli What's Eric Eating

Today on the podcast, Eric is joined by Roberto Espinosa and Eric Wilkerson of Tacodeli. The guy speaks with Eric about how they began working together, why Roberto decided tacos was the right route to go, Eric going from Y2K consulting to tacos, the direction they took with their tacos with both traditional/non-traditional options, how they grew the business, why they decided to come to Houston, what made their new Houston location at Post Oak the right next spot in the city for Tacodeli, what customers can expect from the new location, how the new location differs from their location on Washington, expanding the brand into Dallas, how the Dallas and Houston markets compare, where their 3rd Houston location might be (or will be I should say), where new customers should start when it comes to their menu, and more!

Follow Eric on Instagram/Threads @ericsandler. You can also reach Eric by emailing him at eric@culturemap.com. Check out some of his latest articles at Culturemap.com:


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