6 episodes

Liquid Barcodes introduces the “Live Loyalty” podcast – the only podcast in the world dedicated to sharing the latest ideas in loyalty marketing in convenience retail.

Every week we share articles designed to showcase the most powerful loyalty marketing initiatives by the greatest convenience brands.

Instead of finding the time to read or research online, we've developed this efficient and exciting opportunity for you to listen to our articles to learn the latest in loyalty marketing.

Our hope is that this weekly podcast helps us to help you learn how to increase your customer's loyalty.

Liquid Barcodes Loyalty Podcast Paula Thomas

    • Marketing

Liquid Barcodes introduces the “Live Loyalty” podcast – the only podcast in the world dedicated to sharing the latest ideas in loyalty marketing in convenience retail.

Every week we share articles designed to showcase the most powerful loyalty marketing initiatives by the greatest convenience brands.

Instead of finding the time to read or research online, we've developed this efficient and exciting opportunity for you to listen to our articles to learn the latest in loyalty marketing.

Our hope is that this weekly podcast helps us to help you learn how to increase your customer's loyalty.

    #6: Domino’s – A Technology Company

    #6: Domino’s – A Technology Company

    Domino's is the largest quick service restaurant in the world and also claims to be one of the five largest eCommerce companies.  With a great-tasting product, fifteen different ways to order, and now a simple and effective Rewards programme, listen to this audio article to hear how Domino's combine clever and creative marketing concepts with the latest technology to acquire and retain pizza-lovers worldwide.

    • 8 min
    #5: Brewing Good.

    #5: Brewing Good.

    How do you connect with customer's emotionally rather than just tracking and rewarding their transactions?

    This episode of the "Liquid Barcodes Live Loyalty" podcast discusses a new consumer-focused mindset evident in the latest Mc Donald's marketing campaigns.

    We discuss recent marketing activity from McCafe and McDonald's in the US market featuring a new focus on positivity with a campaign encouraging customers to "pay it forward". Listen to learn about this trend-setting and innovative campaign that ran in summer 2019 designed to build emotional loyalty and brand value with customers.

    • 8 min
    #4: Gradually Going Greener.

    #4: Gradually Going Greener.

    As awareness of global environmental issues increases, this article looks at ways in which the convenience retail industry is responding. We outline some emerging solutions and companies we admire who are finding innovative ways to offset carbon emissions and to incentivise the use of sustainable packaging. 

    Listen to this latest episode of Liquid Barcodes Live Loyalty Podcast to hear our ideas on how your loyalty programme can help your business go greener. 

    • 8 min
    #3: China's Extraordinary SuperApps

    #3: China's Extraordinary SuperApps

    This  "Live Loyalty" podcast article discusses how the giants of the Chinese economy digital have evolved into entire ecosystems that Chinese consumers use every day.

    We show how WeChat and Weibo have simplified brand access for consumers to products and services, while also validating official brand accounts in order to ensure customers know which mini-programmes to trust. 

    We discuss key concepts such cultural preferences for sales discounts versus loyalty rewards, as well as the importance of social sharing which is heavily incentivised to drive advocacy.

    We introduce China's approach to privacy for commercial and marketing purposes, as well as giving a brief overview of one popular loyalty programme from McDonald's it's first loyalty programme to track and reward purchases across its entire core menu.

    In closing, we note an increasing number of convenience retailers around the world accepting payments from these Chinese platforms and wonder if or when they will be available to non-Chinese consumers such as ourselves.

    These superapps offer a unique blend of simplicity and sophistication that we can all learn from. 

    • 12 min
    #2: Surprising Scandinavia.

    #2: Surprising Scandinavia.

    Sweden has been recognised as one of the top 20 “Most Innovative Countries in the World” and Scandinavia itself completely over-indexes in many key measures of success. 

    It is a region renowned for innovation so in this article we discuss our favourite Scandinavian case studies and how we drive loyalty for these iconic convenience retailers.

    1) Reitan Group Scandinavia - loyalty initiative "Payment Linked Loyalty".

    2) Hold.app - loyalty initiative - incentivising digital disconnection. 

    3) 7-Eleven Denmark - powering the loyalty platform for the "International Convenience Retailer of the Year" (as voted by NACS).

    • 9 min
    #1 - How to Wow

    #1 - How to Wow

    How can you build a loyalty programme that truly wows your customers? Convenience retail has unique challenges and demands a unique approach in this digital age. 

    "How to Wow" outlines the specific principles for a succesful loyalty programme in the convenience retail industry. 

    Listen to this episode to learn the "Three C's for a Great Foundation" as well as "Three E's to Being Brilliant".

    • 9 min