34 min
Media Unscripted Special: Digital transformation Media Unscripted, presented by FIPP
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- News Commentary
Hello and welcome to another Media Unscripted special, which features key interviews from Congress 2022. In this episode we are talking about digital transformation. We speak to:
Industry expert Lucy Kung, who is a strategic advisor, professor and writer, explains why we are still talking about this important topic – and why so many media companies still haven't achieved it.
Arvid cheevejel Tchivzhel, managing director of Digital Consulting Practice at Mather economics, who talks about why he thinks creating life time value should be your North Star and how to achieve it.
Arvid also talked about news fatigue, the benefits of data driven content and why less is more in terms of content, when it comes to subscription numbers
Tom Armstrong, VP Global Advertising at The New York Times, who talks about their subscriber-first strategy, the roll of first party data in streamlining their ads, and what smaller businesses can learn from their model.
Will page, author of Tarzan Economics and former chief economist of Spotify and PRS for Music. Will talks frankly about why publishing is getting subscriptions wrong, and what we can learn from the music industry.
He also talks about, fixing churn, Substack and why FIPP could be the industry’s saviour. Yep, you heard it here first.
We loved speaking to these interesting, industry experts and we hope you enjoy listening.
If you do, please don't forget to like and subscribe!
Hello and welcome to another Media Unscripted special, which features key interviews from Congress 2022. In this episode we are talking about digital transformation. We speak to:
Industry expert Lucy Kung, who is a strategic advisor, professor and writer, explains why we are still talking about this important topic – and why so many media companies still haven't achieved it.
Arvid cheevejel Tchivzhel, managing director of Digital Consulting Practice at Mather economics, who talks about why he thinks creating life time value should be your North Star and how to achieve it.
Arvid also talked about news fatigue, the benefits of data driven content and why less is more in terms of content, when it comes to subscription numbers
Tom Armstrong, VP Global Advertising at The New York Times, who talks about their subscriber-first strategy, the roll of first party data in streamlining their ads, and what smaller businesses can learn from their model.
Will page, author of Tarzan Economics and former chief economist of Spotify and PRS for Music. Will talks frankly about why publishing is getting subscriptions wrong, and what we can learn from the music industry.
He also talks about, fixing churn, Substack and why FIPP could be the industry’s saviour. Yep, you heard it here first.
We loved speaking to these interesting, industry experts and we hope you enjoy listening.
If you do, please don't forget to like and subscribe!
34 min