33 min
Media Unscripted Special: Innovation Media Unscripted, presented by FIPP
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- News Commentary
In this episode of Media Unscripted we are talking all things innovation, to tie in with the launch of FIPP’s invaluable Innovation in Media world report, which is available to buy here.
To kick things off we hear from Ciara Bryne, Director of New Business, Condé Nast, UK, who talks about the opportunities and obstacles of Web3. Ciara also talks about how this new technology can help convert your audience into a community.
Continuing the theme of building communities Ralph Büchi, Chairman of the Supervisory Board at Axel Springer talks about how Web3 is creating a new wave of content creators, who are individuals rather than organisations. According to Ralph big publishers need to work out their role in this new landscape, in order to survive.
However, despite all this talk of the disruption of new technology, the good old newsletter is having a renaissance. We hear why from Brian Morrisey, former editor in chief of Digiday and founder of the weekly newsletter, The Rebooting, who explains why he believes newsletters are a backlash to the tech-driven publishing world. Brian also talks about the recipe for a successful newsletter.
There are some really interesting insights into the future of publishing in this episode, so we hope you listen and learn!
If you enjoy what you hear, please don't forget to like and subscribe.
In this episode of Media Unscripted we are talking all things innovation, to tie in with the launch of FIPP’s invaluable Innovation in Media world report, which is available to buy here.
To kick things off we hear from Ciara Bryne, Director of New Business, Condé Nast, UK, who talks about the opportunities and obstacles of Web3. Ciara also talks about how this new technology can help convert your audience into a community.
Continuing the theme of building communities Ralph Büchi, Chairman of the Supervisory Board at Axel Springer talks about how Web3 is creating a new wave of content creators, who are individuals rather than organisations. According to Ralph big publishers need to work out their role in this new landscape, in order to survive.
However, despite all this talk of the disruption of new technology, the good old newsletter is having a renaissance. We hear why from Brian Morrisey, former editor in chief of Digiday and founder of the weekly newsletter, The Rebooting, who explains why he believes newsletters are a backlash to the tech-driven publishing world. Brian also talks about the recipe for a successful newsletter.
There are some really interesting insights into the future of publishing in this episode, so we hope you listen and learn!
If you enjoy what you hear, please don't forget to like and subscribe.
33 min