Media Unscripted with Vogue Ukraine Media Unscripted, presented by FIPP

In this episode of Media Unscripted we speak to Julia Kostetska, publisher of Vogue Ukraine, and fashion director, Vena Brykalin, about the challenges of creating content in a war zone.

Their story is an incredible one, which you don’t have to work in publishing to appreciate. It’s a story of survival and resilience and bravery. And also incredible creativity and sensitivity, as they have had to adapt their content to suit the needs of their readers, while war rages on.

While fashion still plays its role, Vogue is now focussed on telling humanitarian stories. As Kostetska explains: “We are trying to inspire Ukrainians and find personal stories and remind their readers of our country’s heroic history”.

In this podcast Kostetska talks about what she has learnt as a human being and as publisher – and how she has discovered strengths she never knew she had. It is this combination of strength and sensitivity that has helped her lead her team through these challenging and often devastating months. 

"This war has taught us to be fast, to be flexible, to be fearless and not to stop, even for a minute,” says Kostetska. “Due to this feeling we managed to create many beautiful projects even in the war circumstances.”

This really is a tale of true resilience. You do not want to miss this podcast.