53 min
Susan Payton—How to Craft Personal Stories to Grow Your Business StoryClicks
-
- Entrepreneurship
Have you heard it said that stories cut through the noise? Or that stories are 22 times easier to remember than facts? But how do you use this magical tool in your business? Today, I'll be talking with Susan, the book Business of Stories author. Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant, and author of The Business of Stories.Described as a “game-changing” framework, her simple yet powerful process helps entrepreneurs and marketers craft stories and...
Have you heard it said that stories cut through the noise? Or that stories are 22 times easier to remember than facts? But how do you use this magical tool in your business? Today, I'll be talking with Susan, the book Business of Stories author. Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant, and author of The Business of Stories.Described as a “game-changing” framework, her simple yet powerful process helps entrepreneurs and marketers craft stories and...
53 min