148 episodes

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

The Brand Podcast Liran Hirschkorn

    • Business

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

    Business Growth and Grooming: A Conversation with The Beard Club's CEO

    Business Growth and Grooming: A Conversation with The Beard Club's CEO

    In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures.

    Want to see the podcast on video? Head to the ⁠⁠Incrementum Digital YouTube Channel and subscribe ⁠⁠

    Links:

    Scale on Amazon and Retail Media: ⁠⁠Incrementumdigital.com⁠⁠

    ⁠⁠Follow Liran on Linkedin


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    Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    • 32 min
    Building a Nonalcoholic Beverage Brand with Creativity and Purpose

    Building a Nonalcoholic Beverage Brand with Creativity and Purpose

    In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.



    Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe

    Links:

    Scale on Amazon and Retail Media: Incrementumdigital.com

    Follow Liran on Linkedin










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    Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    • 32 min
    BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

    BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

    Season 2 Episode 1

    Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/

    Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital

    Links:

    Scale on Amazon and Retail Media: Incrementumdigital.com

    Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/






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    Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    • 37 min
    2023 Year in Review - a Video Podcast

    2023 Year in Review - a Video Podcast

    A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/


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    Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    • 20 min
    Advanced A/B Testing Strategies with Justin Chen

    Advanced A/B Testing Strategies with Justin Chen

    Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business.

    Check out Pickfu and use code MINDSET to save 50% off your first poll.

    Here are some of the sample polls



    Crowdsourced listing audit
    Competitive main image test (here's another)
    Hypothetical mockups using our mockup tool


    This episode is brought to you by my Amazon marketing and advertising agency ⁠IncrementumDigital.com⁠.

    ⁠Get a free Amazon account audit.⁠

    Join the E-commerce Mindset Group ⁠https://www.facebook.com/groups/ecommercemindsetgroup⁠/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: ⁠https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA⁠








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    Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    • 36 min
    144 - Being Spiritual During War with David Ghiyam

    144 - Being Spiritual During War with David Ghiyam

    In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher.

    Check out https://go.kabbalah.com/


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    Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

    • 32 min

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